Jonathan Farber catches up with longtime friend Mike Rama, founder of Brands Meet Creators, about how the company evolved from a UGC job board and coaching community into a TikTok Shop marketplace built for brands and creators. Mike walks through the jump from quitting his corporate job in 2020 to a business that has worked with more than 70,000 creators and driven over $100 million in trackable TikTok Shop revenue.
Mike opens up about why he moved away from high-touch agency campaigns and coaching toward a leaner, subscription-based software business, what that shift did to his team size and margins, and how he protects his own time to keep building. The conversation also covers the four different ways businesses can actually work with creators, and when each one makes sense depending on the product and the market.
Going from a corporate exit in 2020 to a marketplace with 70,000+ creators and $100M+ in trackable TikTok Shop revenueWhy Mike moved away from agency campaigns and coaching toward recurring software revenueCutting the team from nearly 40 people to under 15, and what that did for focus and marginsProtecting two deep-work days a week and letting the business's biggest bottleneck decide where his time goesBuilding an AI-powered TikTok Shop intelligence report that turns creator performance data into brand recommendationsThe four ways businesses can work with creators, and why mass UGC campaigns work better for some products than others🎙 Hosted by: Jonathan Farber
👤 Guest: Mike Rama, Brands Meet Creators (brandsmeetcreators.com)
🎧 Podcast: The Scaling Made Simple Podcast
📅 Episode Recorded: July 10, 2026
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Topics: Creator Economy, TikTok Shop, UGC, SaaS, Hiring, Product Development, AI Tools