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In this episode of The OHB Academy Podcast, we’re joined by PMAC Fitness, a celebrity personal trainer who has gone from the streets to becoming a sought-after fitness professional. In this candid conversation, PMAC shares his journey—from growing up in a family of influences and early childhood memories, to finding his passion for fitness. He talks about his transformation, not only physically but also mentally, as he moved from street life to becoming a personal trainer.
PMAC reveals the key moments that shaped his career, including the crucial influence of his brother and a life-changing encounter with a mentor at YMCA. He also discusses how branding, consistency, and embracing who you are have played pivotal roles in his success, particularly in building a strong online presence. With insights into what makes personal trainers successful in today’s market, PMAC emphasizes the importance of offering more than just gym workouts, highlighting the power of personal branding and how being authentic resonates with clients.
A true testament to perseverance and reinvention, PMAC’s story serves as inspiration for both aspiring and established personal trainers looking to scale their businesses and make a lasting impact in the fitness world. Tune in for an episode filled with valuable insights, laughs, and the unfiltered story of a man who turned his life around through fitness.
The OHB Academy is an Online Mentorship that helps personal trainers grow their fitness business and leave the gym floor and build a full time online income.
If you'd like to learn more about what we do - book in your FREE 8 Week Business Analysis call; we will literally show you what you need to do for the next 8 weeks to build out your online coaching business and finally leave the gym floor. No more scrubbing machines and cleaning toilets or waking up at 4 am to open the gym
Book your free call here - https://www.ohbacademy.co.uk/ptprogresscall
CHAPTERS:
0:00 - Introduction
Mike introduces the guest, PMAC Fitness, and discusses the significance of his journey and achievements.
1:00 - Growing Up and Early Influences
PMAC talks about his childhood influences, including athletes like Ian Wright and Chris Eubank, and how they shaped his aspirations.
2:15 - Fitness as a Motivation
PMAC reflects on how fitness, particularly getting in shape, was motivated by personal confidence and a desire to impress women.
4:00 - Childhood Dreams
He shares his early dreams of owning a VW Polo, a Rolex, and a council house, highlighting his ambition from a young age.
5:10 - Family Influence and Personal Struggles
PMAC discusses the influence of his family, including his brother’s adventurous moves abroad, and how it shaped his own path.
7:00 - The Road to Fitness
He shares how fitness became a part of his life, starting from family dynamics and personal challenges, and the early exercise routines he followed.
8:30 - First Steps into Fitness
PMAC reveals his first experience with proper training and how a mentor helped him understand fitness better and see the long-term results.
9:50 - Fitness as a Profession
PMAC talks about transitioning from street life to becoming a personal trainer and his initial thoughts on making money through fitness.
11:10 - Motivation from Personal Experiences
A pivotal moment when a woman’s influence encouraged him to pursue personal training seriously, despite initially being involved in street life.
12:20 - Branding and Consistency
PMAC discusses the importance of personal branding, being authentic, and how consistency in life and social media creates success.
14:00 - The Importance of Branding for Personal Trainers
Why personal trainers need to focus on branding, not just gym skills, and how PMAC has built a personal brand that resonates with clients.
15:30 - YMCA Training and Mentorship
PMAC shares his YMCA experience, meeting a mentor, and how he took the leap to become a successful trainer after receiving guidance.
17:00 - First Success as a Trainer
He talks about landing his first personal training job, how he earned £30 per hour, and the impact of having clients handed to him.
00:18:50 – 00:20:00
Navigating the St. John’s Wood Client Base
Dealing with seasonal shifts and targeting South African and Australian clients.
00:20:00 – 00:22:00
Investing in Client Bases
Buying client lists from trainers leaving the gym for a smooth transition.
00:22:00 – 00:25:00
Taking Risks and Making Smart Financial Moves
Taking calculated financial risks and working for free to grow the business.
00:25:00 – 00:28:00
Challenges of Buying a House
The emotional and financial realities of purchasing a property in the UK.
00:28:00 – 00:32:00
Breaking into Celebrity Training
Building connections in Camden and starting to train celebrities for exposure.
00:32:00 – 00:36:00
The Power of Influencer Marketing and Free Services
Training celebrities for free in exchange for social media promotion.
00:36:00 – 00:40:00
Leveraging Social Media and Growing Your Brand
Using celebrity endorsements and organic social media growth to build a brand.
00:40:00 – 00:42:00
Breaking Through with Content Creation
Creating authentic, controversial content that challenges norms and grabs attention.
00:42:00 – 00:45:00
Dealing with Negative Feedback
Embracing criticism and learning to turn controversial content into business success.
00:45:00 – 00:47:00
Mastering Your Niche and Staying Focused
Specializing in weight loss and addressing emotional challenges faced by clients.
00:47:00 – 00:50:00
Dynamic Success and the Power of Creativity
Combining creativity, intuition, and personal experiences to succeed in the fitness industry.
