Most small business owners treat their marketing like separate puzzle pieces: a bit of SEO, a few social posts, some Google Ads, and a website that’s “good enough.” The result? Visitors bump into you in lots of places—but rarely follow through to becoming clients. In this episode, Catherine introduces the idea of a “scent trail”: a simple, consistent thread of words and promises that guides people calmly from first glimpse to final enquiry. In plain language, she shows how mixed messages (“premium” in ads, “cheap” on-site; “fast” in search snippets, “confusing” on pages) quietly break that trail and cost you leads. Then Leo paints a picture of how visuals keep the trail going: matching colors, familiar images, and layouts that make every step feel like part of the same story. Together, they reveal the Artbreeze Scent Trail Snapshot—a 20‑minute review you can run across one offer to align headlines, visuals, and calls-to-action. By the end, you’ll know how to make all your digital touchpoints feel like one calm, joined-up journey instead of a stressful scavenger hunt.