Lee is CEO, writer at the Garfinkel Group LLC, specializing in marketing and entertainment.He is currently working for a few select clients as well as political and public service assignments.Lee was most recently CEO of FCB Garfinkel, the NY office of FCB. He was previously Chairman of Havas WW, NY.
He also served as DDB New York’s Chairman and Chief Creative Officer where he won new assignments on Bud Light, Diet Pepsi, Philips Global, Subaru (It’s What Makes a Subaru, a Subaru), Lipton, United Technologies, and Electrolux. Lee was also the architect behind Amplify, the digital group within DDB.Before DDB, he was President and CCO of D’Arcy Worldwide.
In a short time, Lee helped improve the agency’s creative output, rejuvenating such famous brands as Cadillac and Crest.Prior to D’Arcy, Lee worked at Lowe & Partners for eight years as Chairman, CEO and Chief Creative Officer. At Lowe, he was credited with raising the agency’s creative profile with work on such brands as Mercedes-Benz, Diet Coke, Sprite (Obey Your Thirst), Heineken (It’s All About the Beer), Citibank, KPMG, Sony and GMC trucks (We are Professional Grade.)Prior to Lowe, Lee spent three years at BBDO as Executive Creative Director, where he created unforgettable work for Pepsi including “Shady Acres" and the original Cindy Crawford spot.
Before BBDO, Lee was at LHS&B for 11 years. Starting as a copywriter, he worked his way up to Executive Creative Director.Lee has received every major advertising award. In addition to winning Cannes Lions for Dos Equis, Subaru, Pepsi, Mercedes and Heineken, his honors also include One Show, ANDY and Clio awards.In 1989, Adweek’s Winners Magazine selected him as the #1 Copywriter in the U.S. In 1994, Lee was inducted into the Advertising Hall of Achievement. The following year, Adweek chose him for their U.S. All-Star Team as Best Creative Director. In 1998, Lee was in the Wall Street Journal’s creative leader series. And in 2005, Lee was part of the management team responsible for DDB being named Adweek’s “Global Agency of the Year.”