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Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea. He’s also the author of quite a few books, including his latest book, Split the Pie: a radical new way to negotiate, which just hit shelves. 

"You'll never think of negotiations the same way again," writes FUTUREPROOF. alum Zoe Chance about Barry's book—enough said. 

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