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The Science of Persuasion: 5 Tips to Close More Deals at Higher Margins
In this powerful episode, Andres Lares, Managing Partner at Shapiro Negotiations Institute and co-author of Persuade:
The 4-Step Process to Influence People and Decisions reveals how top performers use psychology, not pressure, to win more deals.
From coaching NFL and NBA teams to teaching negotiation at Johns Hopkins University,
Andres has helped thousands of professionals master the art of influence. Discover his four-step persuasion process, how to build credibility fast, and the secret to framing solutions for maximum impact.
Suppose you’re in sales, leadership, or business development.
In that case, this conversation will help you stop selling with logic and start winning with emotion—so you can close faster, at higher margins, with less resistance.
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By Umar Hameed
2.6
7171 ratings
In this powerful episode, Andres Lares, Managing Partner at Shapiro Negotiations Institute and co-author of Persuade:
The 4-Step Process to Influence People and Decisions reveals how top performers use psychology, not pressure, to win more deals.
From coaching NFL and NBA teams to teaching negotiation at Johns Hopkins University,
Andres has helped thousands of professionals master the art of influence. Discover his four-step persuasion process, how to build credibility fast, and the secret to framing solutions for maximum impact.
Suppose you’re in sales, leadership, or business development.
In that case, this conversation will help you stop selling with logic and start winning with emotion—so you can close faster, at higher margins, with less resistance.
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