Let’s clarify evidence-based

When I talk about evidence-based I talk of lived experience meets R&D.

Evidence-based strategies stand as the cornerstone of any optimisation strategy. They are the amalgamation of reputable, scientific research and personal success stories.. “barry666 from North London” on Twitter is not a reputable source (neither our half of the world’s major publications ) For me, the WHO carries a little more gravitas!

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