Martha Brooke is a repeat guest on Distribution Talk for good reason. In her two previous visits, the founder and lead customer experience consultant of Interaction Metrics made a compelling argument for conducting customer satisfaction evaluations via third-party, objective methodology rather than an in-house survey.

This time, Jason chats with Martha about her most recent consulting case study, her favorite go-to techniques for analyzing customer interactions, and simple strategies for improving the entire customer experience.

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Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.

This episode was edited & mixed by The Creative Impostor Studios.

Special thanks to our sponsor for this episode: INxSQL Distribution Software, integrated distribution ERP software designed for the wholesale and distribution industry.