Just this once, we do it in English. We take you through the key steps researchers can take to build a strong public presence and effectively communicate across media channels. There are four key steps: 1) Finding your niche, 2) Choosing the right platforms, 3) Building a solid content foundation, and 4) Stepping into public conversations. Steps to ensure that researchers land correctly in debates and conversations from the start, gain understanding, and have the tools to handle resistance.