In Episode 18 of the SCLA CEO Unscripted Speaker Series, we sit down with Larry Sands, seasoned broadcast executive, entrepreneur, and leadership coach, to explore the realities of building a successful career and the lessons that only come from real-world experience.
With more than 25 years of leadership across major media markets, Larry shares the journey that took him from selling radio advertising in a small North Carolina town to leading major operations at Univision, including serving as President of Univision Puerto Rico and General Manager in Chicago and Sacramento. Today, he is the President of Creative Bone Consulting and Management, where he works with organizations across industries to help leaders grow with intention and build stronger teams.
Throughout the conversation, Larry reflects on the myths he believed as a college student—including the idea that strong grades alone would lead to immediate career success. Instead, he emphasizes the importance of gaining real-world experience, learning from setbacks, and staying open to opportunities that may push you outside of your comfort zone.
Larry also dives into one of the most overlooked leadership skills in today’s workforce: communication. He explains why the ability to listen, build relationships, and communicate clearly can set emerging leaders apart in a rapidly evolving professional environment.
From navigating generational shifts in the workplace to building habits that lead to long-term success, Larry offers grounded insights for students and young professionals looking to grow with purpose.
In this episode, Larry shares:
🔹 Why early career experience often matters more than GPA
🔹 The career decision that completely changed his leadership path
🔹 Why communication and listening are essential leadership skills
🔹 How curiosity and hard work can accelerate career growth
🔹 Advice for students entering today’s evolving workforce
This episode is packed with practical insights for students, emerging professionals, and future leaders who want to build meaningful careers, strengthen their leadership skills, and grow through experience.
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