Podcasting is a fantastic way to market your business. But, an often neglected truth is that podcasts are a business themselves. When enough people listen to our shows, we can make money through selling our expertise, products, and other services. The first step towards achieving this is creating content that connects.
You need to provide value to listeners. Fill a hole in their lives, fix a problem they have. Podcasts are turning into a public utility service, and you’re the service provider.
And who better to talk about this than today’s guest, Anna Lundberg. Anna is the founder of One Step Outside, where she helps people around the world build thriving businesses, and find freedom and fulfillment.
In this episode, we discuss the reasons Anna decided to start a podcast for her coaching business. She also offers tips on how to service clients with your podcast, as well as a lot more.
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Reminder: The show used to be called Podcasting for Experts and has been re-branded in 2023 to "The Scrappy Business Podcast" - because your podcast does NOT exist in isolation. To hear more listen to episode #43.
For shownotes and links mentioned head over here: https://jessicadornieden.com/the-scrappy-business-podcast/
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