BARBAH Games integrates esports with the United Nations' Sustainable Development Goals (SDGs) to empower East African youth through education and competitive gaming. Their initiatives include:

• SDG Quests: Gamified daily missions that make SDGs accessible and engaging, encouraging active participation in global objectives.
• SDG Academy: An innovative platform combining esports and education, offering students opportunities to engage with SDGs while developing real-world skills.
• Weekly Tournaments: Regular competitions on custom Fortnite maps, where players complete SDG-themed quests, earning points redeemable for in-game currency and real-world rewards.

These programs aim to inspire and equip students to make a global impact, fostering a vibrant environment that transforms gaming into a powerful educational and developmental tool.