The Search Session

In this episode, we’re exploring the fast-changing world of search behavior - how people are searching, how platforms like Google, OpenAI, and Perplexity are evolving, and what it means for brands and SEO professionals.

Joining us are two fantastic guests: Julia Panozzo, founder of Neuroscientive, a neuroscientist turned marketer who specializes in helping brands make smarter data-driven decisions and Garrett Sussman, Director of Marketing at iPullRank, host of Rankable, and an expert in SEO trends, content, and user behavior.

We’ll explore how cognitive biases shape search, the role of brand familiarity, and why understanding user intent is more crucial than ever. Plus, we’ll discuss how brands can stay visible in a search landscape that’s shifting from traditional queries to conversational AI, visual search, and beyond.

This is the 2nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode: 

• (00:33) Welcome to The Search Session
• (00:48) Meet Our Guests: Giulia Panozzo & Garrett Sussman
• (02:36) The Evolution of Search Behavior
• (08:13) The “Messy Middle” in Search
• (12:37)  Authority Bias & Trust in Search Results
• (16:42) Biases in SEO Testing
• (24:55) The Power of Brand Familiarity
• (36:03) SEO & Holistic Marketing Strategies
• (46:56) The Fun Questionnaire

👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/evolution-of-search-behaviour

Where to find Giulia Panozzo

• Linkedin: https://www.linkedin.com/in/giulia-panozzo 
• X: https://x.com/SequinsNsearch 
• Website: https://neuroscientive.com/ 

Where to find Garrett Sussman

• Linkedin: https://www.linkedin.com/in/garrettsussman/ 
• X: https://x.com/garrettsussman 
• Website: https://ipullrank.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking

Join our amazing host, Gianluca Fiorelli, on the first episode of The Search Session as he chats with Andrea Volpini, CEO of WordLift and a true visionary in the world of semantic search. 

They explore the fascinating evolution of AI-powered SEO, the importance of structured data, and how AI agents are changing the search landscape. 

Andrea shares the story behind WordLift, discusses the critical need for SEOntology, and explains the innovative concept of llms.txt. This episode is packed with valuable insights on optimizing your strategy for AI and what the future of search might hold. 

Here's what you'll learn in this episode: 

• (00:00) Introduction to The Search Session - Kicking off the podcast with host Gianluca Fiorelli.
• (01:05) Meet Andrea Volpini - CEO of WordLift and pioneer in semantic search. 
• (01:50) The Origins of WordLift - How Andrea’s journey led from content management to AI-driven SEO.
• (06:24) Agentic Search: The New SEO Challenge - How AI agents are reshaping search and content strategies.
• (12:16) Introducing llms.txt - A new standard for guiding AI bots and language models.
• (15:00) The Need for SEOntology - Standardizing SEO language for AI and interoperability.
• (25:45) Structured Data in the AI Era - Why structured data remains essential despite AI advancements.
• (35:00) Monosemanticity & Clarity in Content - Ensuring precision in AI-driven search.
• (42:58) The Proust Questionnaire - A fun, rapid-fire Q&A with Andrea Volpini.
• (47:10) Closing Thoughts

👉 Read the full article and explore additional 

https://www.advancedwebranking.com/blog/agentic-ai-and-semantic-seo 

Where to find Andrea Volpini 

• Linkedin: https://www.linkedin.com/in/volpini/
• X: https://x.com/cyberandy
• Website: https://wordlift.io/

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
• X: https://x.com/gfiorelli1
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
• Website: http://iloveseo.net/

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking