This episode examines the SECI model, a framework for organizational knowledge creation that illustrates how tacit and explicit knowledge interact through socialization, externalization, combination, and internalization.

It showcases two distinct corporate examples to illustrate this model in action: Nissin Foods' innovative CM production, highlighting their internal knowledge sharing and "self-reliance" in advertising, and GooDay, a home center, demonstrating their utilization of User-Generated Content (UGC) to foster knowledge co-creation between the company and its customers.

Both cases illustrate how shared experiences and formal knowledge contribute to continuous improvement and value creation.