Mike Allton, Content Marketing Practitioner and CMO at SiteSell, joins the Bryan Kramer Show for real talk on launching a blog that is compelling, relevant, and actually read by people.

 

In This Episode

• How knowing your target audience's pain points leads to great blogging material
• Why starting a successful blog means doing research long before creating a site
• How the right combination of evergreen and newsjacking content leads to more traffic and conversions
• Why being productive in social means turning off notifications

 

Resources

 

• Mike Allton on Twitter: @mike_allton
• The Social Media Hat
• SiteSell
• The Unofficial Book On HootSuite: The #1 Tool for Social Media Management
• KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

 

 

Visit BryanKramer.com to hear more Human Conversation.