<p>I’ve watched a lot of businesses become successes, others ... not so much. The successful ones have one thing in common. Is it purely the godlike inspirational genius of the founder? No, it’s having a really good 2ic.</p>
<p>Here's why. How to spot them, plus the perils of falling in business love with new recruits because they remind you of you.</p>

I’ve watched a lot of businesses become successes, others ... not so much. The successful ones have one thing in common. Is it purely the godlike inspirational genius of the founder? No, it’s having a really good 2ic. Here's why. How to spot them, plus the perils of falling in business love with new recruits because they remind you of you.

The secret ingredient of successful businesses: a great 2ic

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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The secret ingredient of successful businesses: a great 2ic

The secret ingredient of successful businesses: a great 2ic

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