Grace Mills is the driving force behind the highly successful REI Radio Program, serving as its "secret weapon" since its inception. With a keen eye for detail and a wealth of experience, Grace works diligently behind the scenes coaching investors and agents on effectively utilizing radio advertising to supercharge their real estate businesses.

She collaborated closely with Chris Arnold on the beta rollout of the program, tirelessly split-testing every aspect of radio advertising to determine the best practices and avoid common pitfalls. Grace's efforts have resulted in numerous success stories from investors and agents across the United States and Canada who have used her expertise to save thousands of dollars while achieving impressive returns on their radio advertising investments.

Key Takeaways

• How did Grace decide on using Radio as her marketing channel?
• In larger markets, your reach extends to more people.
• As a real estate investor, understanding your industry is essential.
• Should pursuing and analyzing various radio stations be a part of due diligence to comprehend their audience?
• What are the characteristics of an effective advertisement?
• Evaluating your target audience and demographics is critical regardless of the market.

Resources

• REI Radio
• Send More Offers Program