What does it really take to spark creativity that drives business success? In this episode of the RJ Ledesma Podcast, I sit down with Aaron Palileo—co-founder of CIA Bootleg Manila, ASEAN Director of Creative Intelligence Associates, and professor at the Ateneo de Manila’s Interdisciplinary Studies Department —to talk about how creativity can be cultivated and applied in building breakthrough brands and businesses.

From shaping strategies for Serenitea, Rebisco, and Ayala Malls to writing The Creativity Handbook that helps entrepreneurs and leaders sharpen their innovative edge, Aaron shares how intentional creativity—not just inspiration—can turn ordinary ideas into extraordinary opportunities. His unique perspective bridges the classroom and the boardroom, giving you practical ways to rewire your thinking and unlock growth.

If you’ve ever wondered how to harness creativity as an entrepreneur, leader, or changemaker, this is the episode you need to hear. 🎧 Listen now to the RJ Ledesma Podcast and ignite your own creative revolution!

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