According to the Rudd Report, “U.S. food companies disproportionately target Black and Hispanic consumers” with “more than one billion spent” exacerbating poor diet and disease like heart, diabetes, and obesity. Companies argue that it shows the value they place in these communities, but value or profit are much different than the value of life and well-being. Although TV advertising budgets have decreased due to viewership, some companies like Kellogg have increased their marketing to Hispanics and Blacks 63% in 2021. Red Bull increased ads by 835%. As for “candy and gum/mints, sugary drinks, savory snacks cereal, and sweet snacks” advertising for “Spanish-language and Black-targeted” viewers represented 75% of the overall amount spent. “Ethnically targeted marketing campaigns almost exclusively proved unhealthy products” the reports says. Despite this, no activists are concerned at all, AND despite the disproportionate spending in those groups everyone is ultimately the target with white children clocking in at being nearly as obese as any Hispanic or Black child. Part of the issue is cultural and the other party is simply that few people, white or black, left or right, consider what’s in their foods, cosmetics, drugs, etc., even if they are concerned with other disease related ‘treatments’. Others trust government health recommendations about certain diseases but ignore scientific proof that most disease, including heart and diabetes, can be eliminated with lifestyle changes.

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