In this episode, I sit down with Alex Price, Founder and Managing Director of 93digital, to have a good old chinwag on the things that can make or break a client-agency relationship. Looking at it from both sides of the aisle, we try and answer questions like how to recognise the organisations that will be a good cultural fit, what it takes to effectively brief and run a project, and how to get a boardroom approval on a budget.

This is real advice for the everyday B2B marketer who wants to be better.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

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