In such a competitive and demanding industry like marketing, many creative agencies fail to implement a simple yet effective method to attract big brands: making themselves their most important clients. This is one of the many innovative ideas Chad Rea, our guest, put into practice in his own agency and allowed him to work with Fuel TV, Target, Mountain Dew, Starbucks, Aquafina, or Technicolor, to name a few. 

Chad Rea is a Social Impact Artist, International Creative Director, Creative Mentor, and Voice Over artist. Before becoming a full-time artist, Chad worked at the most prominent and most influential creative agencies in the U.S and Europe, including Wieden + Kennedy, Mother, Kessels Kramer, and his own unconventional agency, 86 the onions. 

In this episode, we go through Chad's fascinating journey into the advertising world; his passion for influencing large groups through entertainment and his overseas experiences changed the way he saw the marketing industry. We also explore the different approaches to marketing, brand positioning, hiring talent, culture, and much more. 

You can learn more about Chad's art at: https://www.chadrea.com/about

You can also follow him on Instagram: https://www.instagram.com/chadrea/?hl=es

or reach out to him on LinkedIn: https://www.linkedin.com/in/chadrea/

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