Ginger Wilcox, President of Better Homes and Gardens Real Estate, shares a refreshingly honest take on leadership, identity, and inner growth. With a career that’s spanned startups, tech giants, brokerages, and lending, Ginger opens up about what really moves the needle—inside and out.

In this episode, she dives into:

• Why your greatest leadership unlock is inner work
• Her surprising path from CRO applicant to CEO
• What she learned about self-worth, feedback, and feeling “ready enough”
• How she leads with empathy while navigating conflict and legacy
• What she'd say to her 25-year-old self (spoiler: it's really good)

It’s real, grounded wisdom from one of the most respected voices in real estate.

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The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Founder & CEO, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there. We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry.

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

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