How letting go of outdated identities, scaling authenticity, and integrating personal healing can reshape a real estate career and a life. In this episode of Wisdom from The Helm, Danielle Wilkie and Heather Frick sit down with Lacey Newman, a top 1% agent, founder of Elevated Living Advisory, speaker and business coach.

Lacey shares the raw, real story behind ending a successful business partnership, stepping into her coaching work, and creating a more integrated, powerful version of her leadership. From identity loss to personal brand-building, this is a must-listen for women navigating transition, reinvention, and the courage to build what’s next.

Key Takeaways:

• Why Lacey chose to consciously uncouple from a thriving real estate partnership after 9 years.
• How inner child work, fear of failure, and identity shifts shaped her next chapter.
• What it means to scale authenticity and the difference between a wound and a scar.
• The GOLD Framework: Lacey’s powerful tool for transforming struggle into story and brand.
• Why healing is the hidden ROI of personal storytelling and how it fuels visibility and connection.
• Lacey’s next edge: owning the stage, writing her first book, and creating space to create.

The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Founder & CEO, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there. We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry.

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

How a focus on discipline, systems, and no-nonsense leadership improves the way real estate businesses run. In this episode of Wisdom from The Helm, Danielle Wilkie sits down with Monica Reynolds, one of real estate’s most respected coaches and system-builders. Over her four decades in the industry, Monica has been recognized by Gary Keller and Dave Ramsey, led a $100M+ sales team, pioneered assistant hiring models, and logged more than 70,000 coaching calls.

Monica Reynolds has been a force in real estate leadership and coaching for decades. Known for her no-nonsense style, she built her career on discipline, repeatable systems, and the belief that agents deserve more than survival—they deserve scalable success. In this candid conversation, Monica opens up about her early years as a teacher, how stage four cancer reshaped her priorities, why hiring her first assistant doubled her business, and what the next generation of agents must embrace to thrive.

Key Takeaways:

• How Monica transitioned from teaching to real estate and scaled to 100M+ in sales.
• Why hiring her first assistant changed everything—and why most agents wait too long.
• The power of systems, discipline, and over-communication in building client trust.
• Why relationships, not technology, remain the foundation of real estate.
• Her perspective on coaching, AI, and what it takes to lead with truth and integrity.

The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Founder & CEO, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there. We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry.

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

What happens when success becomes a trap—and reinvention is the only way forward? In this episode of Wisdom from the Helm, Danielle Wilkie and Heather Frick sit down with Amy Lessinger, former President of RE/MAX and founder of The Irreversible Step. From building a billion-dollar brokerage during the Great Recession to leading more than 140,000 agents worldwide, Amy has lived the heights of achievement—and the costs of tying your identity to it.

Amy Lessinger has been a force in real estate leadership for decades. Today, she’s using her own framework, The Irreversible Step, to help high achievers face fear, break free from burnout, and step into the next chapter of their lives with courage. In this candid conversation, Amy opens up about her journey through leadership, divorce, and reinvention, and why the boldest decision you can make is to stop waiting for permission.

Key Takeaways:

• How Amy built a billion-dollar brokerage in Reno during the Great Recession.
  
  
• Why success can become an identity trap—and how to break free.
  
  
• The five steps of The Irreversible Step framework.
  
  
• How to recognize burnout early and realign with your values.
  
  
• Why every major decision should be a “hell yes” or not at all.

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The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. CEO & Founder, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there.  We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry. 

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Founder & CEO, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there. We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry.

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

 Some leaders build companies. Others build legacies.

In this episode of Wisdom from the Helm, Danielle Wilkie and Heather Frick welcome Sherry Chris, one of real estate’s most beloved and respected leaders. From creating her own Pantone Pink to becoming the fearless founder of Better Homes and Gardens Real Estate, Sherry’s career is a masterclass in reinvention.

She opens up about the risks she’s taken, the fears she’s faced, and the mentors who shaped her journey. Today, Sherry is embracing a new season - advising, mentoring, traveling, and focusing on wellness - while continuing to inspire women in real estate to lead with courage, creativity, and heart.

If you’ve ever wondered how to balance achievement with authenticity, this episode will show you what it means to live lighter and lead boldly.

Key Takeaways:

• Why personal brand is about authenticity (and how Pantone Pink became Sherry’s).
• Lessons learned from launching a brand right before the Great Recession.
• Turning fear into fuel for growth.
• Why mentorship and coaching are essential at every stage of leadership.
• The beauty of embracing wellness, balance, and legacy in later seasons of life.

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The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Co-founders Danielle Wilkie and Heather Frick recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there.  Today, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Founder & CEO, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there. We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry.

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

This week, Danielle and Heather go unscripted on the topic of clearing physical clutter to create energetic space. Heather shares the catharsis of a full garage purge, the shame behind her shoe collection, and how Enneagram Three tendencies shaped old corporate patterns. Danielle reflects on sabbatical-era lessons, including the paradox of wanting less while feeling like she has more, and the grief of letting go of old family items. Together they explore space, freedom, and presence, and offer practical experiments: identify the room you resist most, sort before you dump, and try a 30-day “no new things” challenge.

Key Takeaways:

• Morning sunlight rituals and why small habits matter
• The garage clean-out that sparked a bigger conversation on freedom and presence
• Consumerism as numbing; the Enneagram 3 drive to “look the part”
• Nostalgia, grief, and updating spaces as kids grow
• The paradox: the less I want, the more I feel I have
• Books mentioned: No New Things (Ashley Piper), Outrageous Openness (Tosha Silver)

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The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Co-founders Danielle Wilkie and Heather Frick recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there.  We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry. 

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Founder & CEO, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there. We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry.

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

What happens when data meets heart, and mentorship changes the course of an industry? In this episode of Wisdom from the Helm, Danielle Wilkie and Heather Frick sit down with one of real estate’s most respected voices, Leslie Appleton-Young. From her groundbreaking work as Chief Economist at the California Association of Realtors to co-founding Women Up, Leslie has shaped not just how we understand the market—but how women lead within it.

Leslie Appleton-Young has been a force in real estate economics and women’s leadership for decades. As the longtime Chief Economist at CAR and now at FMLS, her insights have guided generations of professionals. In this candid conversation, Leslie opens up about her early love for economics, the challenges of being underestimated in male-dominated spaces, and why communication and listening are the most undervalued leadership skills. She also shares her take on today’s housing crisis, the future of the industry, and why mentorship matters now more than ever.

Key Takeaways:

• Why Leslie chose economics over literature—and how it shaped her path.
• What kept her at CAR for decades and the mentorship that changed everything.
• How gender bias shaped her early career and what she learned navigating it.
• Her perspective on today’s affordability crisis and shrinking real estate workforce.
• Why listening is the leadership skill we can’t afford to ignore.

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The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Co-founders Danielle Wilkie and Heather Frick recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there.  We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry. 

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

Thank you for watching — subscribe to hear more wisdom, strategies, and stories from women shaping the future of real estate.

– Danielle Wilkie & Heather Frick

The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Founder & CEO, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there. We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry.

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

In this candid conversation, Candy Miles-Crocker - known formally as the Real-Life Realtor - and informally as “The Boundary Queen” tells it like it is about the real estate industry and all those agents' bad habits. With over two decades of experience, Candy shares the unspoken challenges agents face, from unrealistic client expectations to the emotional toll of the profession.

We delve into:

• The misconceptions about the real estate profession
• The importance of setting boundaries and managing client relationships
• Strategies for maintaining mental well-being in a demanding industry
• Candy’s journey from media to real estate and how she found her authentic voice
  
  
  

This episode is a must-listen for anyone in the real estate field seeking honest insights and practical advice.

Connect with The Helm:

Sign up for The Helm’s newsletter

Watch full episodes on YouTube

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The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Founder & CEO, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there. We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry.

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

Pam O’Connor, former President and CEO of Leading Real Estate Companies of the World, shares her journey of embracing femininity as a strength in leadership. With decades of experience in the real estate industry, Pam discusses how qualities often labeled as “feminine”—such as empathy, collaboration, and resilience—have been pivotal in her leadership style.

In this episode, Pam delves into:

• Her path from media to leading a global real estate network
  
  
  
• The challenges and triumphs of being a woman in a male-dominated industry
  
  
  
• How embracing feminine qualities can lead to effective and compassionate leadership
  
  
  
• Advice for aspiring female leaders on leveraging their unique strengths
  
  
  

This conversation is a must-listen for anyone interested in redefining leadership through the lens of authenticity and inclusivity.

Connect with The Helm:

Sign up for The Helm’s newsletter

Watch full episodes on YouTube

Follow The Helm on Instagram

Follow The Helm on LinkedIn

The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Founder & CEO, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there. We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry.

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

Kelly Parker shares how she built a top 1.5% real estate business without cold calls - by honoring authenticity, alignment, and energetics. Her journey reveals why alignment, not hustle, drives sustainable success for women in real estate.

Connect with The Helm:

Sign up for The Helm’s newsletter

Watch full episodes on YouTube

Follow The Helm on Instagram

Follow The Helm on LinkedIn

The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Founder & CEO, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there. We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry.

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm

Erinn Nobel, a seasoned real estate executive and thoughtful leader, shares a candid and empowering take on failure, self-awareness, and what it really means to grow. Known for her operational clarity and deep empathy, Erinn pulls back the curtain on the missteps that shaped her—and the mindset that helped her move forward.

In this episode, she dives into:

• How naming failure creates momentum, not shame
• The moment that taught her to own her part—even when others didn’t
• Why leaders don’t need to have it all figured out
• How to separate identity from outcomes
• What self-trust actually looks like in motion

This is honest, grounded insight from a leader who believes that growth doesn’t come from getting it all right—but from learning how to get back up.

Connect with The Helm:

Sign up for The Helm’s newsletter

Watch full episodes on YouTube

Follow The Helm on Instagram

Follow The Helm on LinkedIn

The Helm was created to help more seasoned women in real estate confidently launch and scale their coaching businesses. Founder & CEO, Danielle Wilkie, recognized a powerful gap: women with decades of real estate experience were ready to lead, coach, and make a difference but lacked a roadmap to get there. We bring together a community of seasoned women ready to share their hard-earned wisdom and shape the future of the industry.

Through proven coaching frameworks, practical business strategy, and deep, real-world connection, we help women transform their expertise into profitable, purpose-driven coaching practices.

The Helm website: https://www.the-helm.com/

Subscribe to our Newsletter: https://www.the-helm.com/subscribe

Follow us on Instagram: https://www.instagram.com/wisdomfromthehelm