Your brand identity consists of the assets like your color palette, typography, logo, and website that help you become recognizable and memorable and also help you attract your soulmate clients. What are the critical things to consider when designing your brand identity assets?

One exercise you can use for creating your brand identity is to create a Pinterest board that includes colors, photos, and fonts that resonate with you. Select colors, fonts, and images that reflect the feeling you want for your brand and business. This exercise tells so much intuitively about the person behind the business. However, there are things that need to be done before creating the Pinterest board.

There are three critical factors to consider.

1. Ideal clients
   • You may like certain colors, but will that color palette attract the type of clients you want to work with.
   • Have a complete understanding of your ideal client and their wants and needs.
2. Goals
   • What are your goals?
   • What are your goals for the current year, next year, and in 5 years?
   • This helps understand your business and know what you will be launching in the short and long term.
   • Design helps launch goals be successful.
3. Time to evolve your brand
   • If what you've been doing, be flexible to rebrand, pivot, or take your design in a new direction.

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In addition to creating your brand identity, there are 6 things every entrepreneur needs to build a solid foundation for long-term brand and business success. Learn more by downloading the free eBook on The Purpose to Results™ Method.