In this episode of the Measure Success Podcast, Carl J. Cox talks with Michael Erath, founder of Next Level Growth and author of The Five Obsessions of Elite Organizations.

Michael shares his powerful story of losing a multimillion-dollar company to fraud and how that crisis transformed his view of leadership. He explains how elite organizations are built around five obsessions—great people, inspiring purpose, optimized playbooks, performance-driven culture, and sustainable profits.

Tune in to learn how you can lead with purpose, build stronger teams, and achieve both a return on investment and a return on life.