What if the biggest opportunity in your real estate business isn't the next lead you buy, but the database you already have sitting in your CRM? In this episode, I sit down with Ryan Young, who scaled his family's real estate team from 30 homes a year to over 500, and then built one of the hottest CRM companies in real estate.

Ryan shares the exact mindset shift that took him from grinding through open houses and door knocking in 2009 to building a systematic, data-driven approach that extracts maximum value from every contact in your database. We dive deep into why most agents are terrible at database marketing and how the right technology can find hidden opportunities you never knew existed.

Inside this episode:

• How Ryan muscled through the 2009 recession to build unshakeable lead generation skills
• The psychology difference between working with buyers vs sellers that most agents miss
• Why "spray and pray" database outreach kills your conversion rates
• The segmentation strategy that turns cold contacts into warm opportunities
• How AI can identify which contacts in your database are actively shopping with your competition
• Why leading with value beats asking for referrals every single time
• The exact conversation framework Ryan uses to create off-market opportunities

Want to connect with Ryan? Check out Fello AI: https://fello.ai/

Contact The Young Team: theyoungteam.com

Whether you're struggling to get past 30 transactions or looking to scale beyond 100, this episode will change how you think about the goldmine sitting in your CRM. Subscribe, share, and follow for more interviews like this.