What if forgetting someone's name accidentally created the perfect real estate brand? In this episode, I sit down with Erwin Nicholas II, better known as "Mr. Real Estate," whose journey from nightclub networking to listing Tony Parker's $20 million estate proves that sometimes the best business strategies come from the most unexpected moments.

We dive deep into how Erwin turned a client's forgotten name into a memorable brand, built relationships with NBA stars and high-net-worth individuals, and created viral marketing campaigns that generated over 50 million views using platforms like Twitch that most realtors have never heard of.

Inside this episode:

• How an NBA client forgetting his name became a million-dollar brand
• The nightclub networking strategy that landed his first major deal
• Why he focuses on making clients the star instead of himself
• How he used Twitch streamers to create a 30-day open house generating 50M+ views
• His transition from sports management to luxury real estate
• The mindset shift that let him build a $150M business around family time
• Why he only invests in opportunities he puts his own money into first

Check out the Tony Parker Property https://robbreport.com/shelter/celebrity-homes/nba-star-tony-parker-house-san-antonio-texas-1236885916/

Want to connect with Erwin?

Follow him on Instagram: @MrRealEstate

Visit his website: MrRealEstate.global

Whether you're trying to break into luxury real estate, looking for innovative marketing strategies, or want to build a business that works around your life instead of consuming it, this episode will change how you think about branding, networking, and what it really means to add value to your clients' lives

What if your clients became raving fans for life and your real estate business paid you before you even closed a deal. In this episode I sit down (again) with Amy Stockberger whose team ranks #33 in the U.S. for units sold , not in L.A., not in Miami, but in tiny Sioux Falls, South Dakota.

We unpack the exact strategy behind her Serve First, Scale Forever model, the same framework that helped her dominate a 10% market share, build a 90% referral-based business, and launch multiple scalable revenue streams that agents everywhere can plug into.

Inside this episode:

• How Amy turned party supplies and power tools into a repeat/referral machine
• The VIP Club that keeps clients coming back for life
• Her step-by-step method to monetize your vendor network
• Why most real estate businesses can’t be sold — and how Amy built one that could
• How to become a “Servipreneur” in an AI-driven, tech-threatened market

Want the resources Amy mentioned?

Follow Amy on Instagram: @amystockberger

Get the Lifetime Home Support Roadmap: DM “Vendor” on Instagram

Get Access to Amy’s Vendor Program Playbook:https://lifetimehomesupport.com/

Whether you’re an agent, team leader, or entrepreneur looking to future-proof your business, this episode will flip the way you think about service, scale, and selling. Subscribe, share, and follow for more interviews like this.

The Neighborhood Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

There are problems in every profession but often times in Real Estate the biggest headaches are completely avoidable. Matt chats with Briggs Elwell, the CEO and Co-Founder of RLTYCO . Briggs is a veteran agent, broker and entrepreneur who has the commonalities where agents lose most often. We discuss how most agents want to operate as employees and don’t ever really build a business and how to fix this. We also discuss how agents can operate their own business while also taking advantage of some of the benefits that “normal” w2 employees have. From tax savings ideas for Realtors to how to properly set up the structure of their business from the beginning Briggs is a wealth of knowledge. We also discuss the growing American Real Estate Association and what its mission is.

https://rltyco.com/about/

https://americanrea.org/membership/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

When you are about to become a single mom but are almost done with college and need money what do you do? If you think like Bethany you quit school despite being almost done, hustle your heart out and sell 47 homes in your first year! In this episode Matt talks to Bethany Brokaw, a top 1% Realtor in MI who got into real estate by accident and over the last 10 years has built the real estate business that all agents covet. She lives her life by design and offers true value to clients. She believes that it's not sales if you are helping people. 

Takeaways:

• Starting in real estate while raising young kids
• Real estate rewards hard work and dedication, unlike many other careers.
• Building a referral-based business is crucial for long-term success.
• Creating memorable client experiences can lead to repeat business and referrals.
• Networking with other agents can significantly increase referral opportunities.
• Business-to-business referrals are a valuable source of leads.
• New agents must have grit and perseverance to succeed in real estate.
• Mentorship and being part of a team can accelerate an agent's growth.
• Agents should focus on where their leads are coming from to ensure sustainability.

Connect with Bethany: https://www.brokawgroup.com/bethany-brokaw

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

In this conversation, Kate D'Addabbo, a seasoned real estate agent, shares her journey in securing a luxury condo listing, the importance of asking for what you want, and her extensive experience in renovation and design. She discusses the challenges and lessons learned from flipping homes, the intricacies of the real estate process, and the significance of maintaining large properties. Kate emphasizes the value of building lasting relationships with clients and provides insights into the future of her real estate career, including promoting new developments in Connecticut.

Takeaways

• You have to ask for what you want in real estate.
• Being direct is crucial in negotiations.
• Understanding renovation can significantly benefit clients.
• The visual appeal of a property is paramount.
• Knowledge empowers buyers and sellers in the market.
• Maintaining a large property can be costly and complex.
• Building relationships with clients leads to repeat business.
• The real estate process requires a comprehensive understanding.
• Investing in quality renovations yields better returns.
• New developments in desirable locations attract diverse buyers.

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

In real estate and in life spotting opportunities before the rest of the market and your competitors can be a huge edge. Our guest today Andrew McCarthy found an edge, and moved his family across stateliness to capitalize all while creating value for both his former and new community. Andrew was an architect turned real estate developer who while living in the big apple spotted the small vacation town of Traverse City, MI as a major opportunity that others were ignoring. From a direct airport route from NYC to a community of people who keep the city alive and thriving all year round, Andrew took these advantages and used them to begin developing the specific type of properties that his target market was looking for. We discussed the idea of planning homes with a very specific target customer in mind, to looking at data and migration patterns to plan future developments. He emphasizes a design-driven approach, the importance of strategic site selection, and the focus on boutique luxury homes. Andrew shares insights on identifying emerging market opportunities, growth strategies for real estate development, and the significance of providing white glove service to clients post-purchase.

Takeaways

• We focus on the design upfront and construction execution.
• Quality of what we build should be at the highest standards.
• Traverse City has a lot of growth potential due to accessibility.
• Site selection is crucial; we focus on prime corners.
• We are focused on boutique luxury homes, not mass production.
• Our growth strategy is cautious and quality-driven.
• Emerging trends include the impact of tariffs on construction costs.
• White glove service is essential for client satisfaction.
• We offer seamless transitions for buyers post-purchase.
• Understanding market needs is key to successful development.

https://freshwaterdevelopments.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

It might not be the strategy that everyone uses but you have to respect the hustle! In this episode Matt chats with Libby McKinney Tritschler in Connecticut and discusses the strategies and tactics that have helped her build a $40,000,000+ business. Libby is a 6th generation resident of her town and she leverages her local knowledge to push clients into the homes that are right for them VS the homes they think they want. She discusses her journey from being a stay-at-home mom to a successful realtor, highlighting the significance of building relationships within the community and understanding buyer needs. Libby also addresses the challenges of navigating a competitive market and the emotional aspects of buying and selling homes, ultimately showcasing how genuine connections and expertise can lead to success in real estate.

Takeaways

• Local knowledge is a key differentiator in real estate.
• Consistency in strategies like door knocking can lead to sustained success.
• Building relationships within the community is essential for realtors.
• Understanding buyer needs goes beyond just showing homes.
• Managing emotions is crucial during the buying and selling process.
• Innovative marketing strategies can set you apart from competitors.
• Being present in the office can positively impact business performance.
• Real estate is about connecting with diverse clients and their needs.
• It's important to educate clients about the market and their options.
• Normal people are still buying homes, and realtors should market to all demographics.

Connect with Libby:

https://ontheharborrealestate.com/about

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

In this conversation, Peter Michael shares his remarkable journey from a marketing professional to a successful real estate agent in the Miami market. He discusses the importance of understanding marketing as a core component of real estate, his strategies for building a network in a new city, and how he approaches real estate as a business. Peter emphasizes the significance of intentionality in networking, tracking business metrics, and evolving marketing strategies to target high net worth individuals effectively. His insights provide valuable lessons for aspiring real estate agents and entrepreneurs alike. In this conversation, Peter Michael discusses his approach to real estate, emphasizing humility, the importance of client relationships, and the challenges of property management. He shares insights on developing a niche in Airbnb investments and the significance of creating a seamless experience for clients. Additionally, he highlights the necessity of building a personal brand in real estate and provides an update on the current trends in the Florida market.

Takeaways

• You don’t need to sell a high cap rate to lure in investors.
• You can sell to people who want a funvestment.
• Marketing is the core of everything in real estate.
• Transitioning into real estate requires understanding the conversion process.
• Building a network in a new city involves hustling and leveraging marketing skills.
• Real estate should be approached as a business, knowing your numbers is crucial.
• Intentional networking can lead to better opportunities and results.
• Time management is essential; prioritize activities that yield ROI.
• Evolving marketing strategies is key to staying relevant in the market.
• Targeting specific demographics can enhance marketing effectiveness.
• Understanding the sales cycle helps in planning and executing strategies.
• Most agents lack the knowledge of their business metrics, which hinders success.
• Moving silence, it's an underrated skill.
• Why property management sucks
• You need to find a way to take some friction out.
• You could be the worst realtor and have the best brand.
• Florida prices are going to finally come down due to more inventory

Connect with Peter

https://www.instagram.com/whoispmb/

https://thepmbgroup.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

Million Dollar Listing meets the Neighborhood Realtor, in today’s episode Matt interviews Abby Palanca with Serhant Real Estate in NY, who shares her journey from a vulnerable single mom to a top producer with $400 million in career sales. They discuss the importance of community engagement, unique marketing strategies, and the emotional connections formed with clients during significant life transitions. Abby emphasizes the value of education for first-time buyers and the creative approaches she employs to make open houses memorable. The conversation also touches on team dynamics, the significance of curiosity in real estate, and future plans for scaling her business.

Takeaways

• Abby emphasizes the importance of community engagement in real estate.
• Building strong relationships with clients during vulnerable times is key.
• Curiosity can lead to incredible growth in the real estate industry.
• Unique marketing strategies can make open houses memorable.
• Educating first-time buyers is crucial to overcoming their fears.
• Staging homes in-house can alleviate seller costs and concerns.
• Creating a supportive team environment enhances overall success.
• Real estate agents should be seen as valuable resources beyond transactions.
• Setting clear intentions and time blocking is essential for productivity.
• Scaling a business requires refining processes and focusing on team growth.

Connect with Abby

Website: https://www.theabbypalancateam.com/

Instagram: https://www.instagram.com/abbypalanca/?hl=en

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

Going to conferences can be a complete waste of time. That however is a problem you can fix if you take Kevin Polakovich’s approach! Kevin “KP” is a master executor in the real estate industry. Over his 25 year career he has amassed 1 Billion+ in sales and a property portfolio of over 300 properties. Kevin moves fast and isn’t afraid to try new ideas, leveling up almost constantly as new ideas work. In this conversation Matt and KP discuss a recent conference they attended and some of the top tips they learned. They explore the definition of success in both personal and professional contexts, the necessity of discipline in managing one's calendar, and the value of learning from others. The discussion also highlights the significance of maintaining high energy and a positive attitude in sales, as well as adapting to changing social media trends to capture attention effectively. The episode concludes with key takeaways and encouragement to seek mentorship and coaching for continuous improvement.

Takeaways:

• Implement actionable strategies from conferences for real impact.
• Define success clearly in both personal and professional life.
• Discipline in calendar management is crucial for achieving goals.
• Learning from others can accelerate personal growth.
• High energy and a positive attitude attract success in sales.
• Adapt to social media trends to capture audience attention.
• Regularly change coaching strategies for fresh perspectives.
• Address conflicts head-on to free mental space.
• Success leaves clues; study those who excel in your field.
• Confidence comes from consistent discipline and effort.

Connect with Kevin

Website: https://kpteam.com/

Instagram: https://www.instagram.com/kp_theoriginator/

Youtube: https://www.youtube.com/@kp_theoriginator

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org