What if your content could build real trust instead of just chasing likes?

If you’ve been putting in the effort but not seeing results, Josh Spector wants to change that. He’s a content strategist, creator of For the Interested, and an expert in turning content into client relationships. Josh shares how to stop spinning your wheels with low-impact content and start creating with purpose. You’ll hear why newsletters don’t need to be long, how to make your podcast format work for your business goals, and what happens when you stop holding back and start giving real value. Whether you’re stuck on metrics, hesitant to self-promote, or just tired of doing more with less return, this conversation will show you a simpler path to stronger relationships and better results.

Highlights:

1. Build Trust with Actionable Content - How content that teaches or helps earns more trust than content that just entertains.

2. The Newsletter Format That Works – Why one clear, helpful paragraph can do more than a full-blown newsletter if it respects your reader’s time.

3. Forget the Likes—Track What Matters - Learn how vanity metrics distract you and what to focus on instead to grow your business.

4. Choose a Podcast Format That Serves Your Goal - Whether it’s building authority or attracting leads, format your podcast to fit the outcome you want.

5. Stop Holding Back Your Best Stuff - Why giving away your secrets builds credibility and sets you apart in a noisy space.

Connect with Josh:

Website: https://joshspector.com/

LinkedIn: https://www.linkedin.com/in/thatjoshspector/

Facebook: https://www.facebook.com/joshspector

X: https://x.com/jspector

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it. 

AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!

Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/

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