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The Secret to Growing Your Brand with a Book
In this episode, Nicholas Kuhne chats with Becky Robinson, founder and CEO of Weaving Influence, about the power of books as business tools and how to effectively market your ideas. Becky, an expert in book marketing and thought leadership, shares her proven strategies for growing an audience, launching a book, and turning your expertise into lasting influence.She reveals how authors, entrepreneurs, and business leaders can use books as lead generation tools, how to build an online presence before publishing, and the biggest mistakes to avoid in book marketing. Whether you're an aspiring author or a seasoned thought leader, Becky’s insights will help you maximize your book’s reach and impact.Timestamps & Key Topics
[00:00:00] Introduction to Becky Robinson & Weaving Influence
[00:02:00] Are books still relevant in a digital-first world?
[00:04:00] Why a book is the ultimate business card
[00:06:00] The ROI of a book: Cost per acquisition vs. customer lifetime value
[00:09:00] How to know if your book idea is ready for publishing
[00:12:00] The importance of testing your ideas before you write a book
[00:15:00] Why sharing your ideas online is key to refining your message
[00:18:00] Behind the scenes: How Becky marketed her own book Reach
[00:20:00] Repurposing book content for social media, courses, and more
[00:22:00] The business benefits of writing a book (beyond royalties)
[00:25:00] Making money as an author: Reality vs. expectations
[00:28:00] Why fiction and nonfiction authors need different marketing approaches
[00:30:00] The power of book awards, Amazon rankings, and media campaigns
[00:32:00] How to work with Becky & Weaving InfluenceCall to Action
📖 Thinking of Writing a Book? Get expert guidance & marketing strategies from Becky Robinson and her team:
🔗 Weaving Influence: www.weavinginfluence.com📚 Grab a Copy of Becky’s Book – Reach
🎙️ Listen to Becky’s Podcast: The Book Marketing Action Podcast (140+ episodes on marketing & publishing!)📩 Follow Becky for More Insights:LinkedIn: Becky Robinson
Instagram: @WeavingInfluence Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
[00:00:00] Introduction to Becky Robinson & Weaving Influence
[00:02:00] Are books still relevant in a digital-first world?
[00:04:00] Why a book is the ultimate business card
[00:06:00] The ROI of a book: Cost per acquisition vs. customer lifetime value
[00:09:00] How to know if your book idea is ready for publishing
[00:12:00] The importance of testing your ideas before you write a book
[00:15:00] Why sharing your ideas online is key to refining your message
[00:18:00] Behind the scenes: How Becky marketed her own book Reach
[00:20:00] Repurposing book content for social media, courses, and more
[00:22:00] The business benefits of writing a book (beyond royalties)
[00:25:00] Making money as an author: Reality vs. expectations
[00:28:00] Why fiction and nonfiction authors need different marketing approaches
[00:30:00] The power of book awards, Amazon rankings, and media campaigns
[00:32:00] How to work with Becky & Weaving InfluenceCall to Action
📖 Thinking of Writing a Book? Get expert guidance & marketing strategies from Becky Robinson and her team:
🔗 Weaving Influence: www.weavinginfluence.com📚 Grab a Copy of Becky’s Book – Reach
🎙️ Listen to Becky’s Podcast: The Book Marketing Action Podcast (140+ episodes on marketing & publishing!)📩 Follow Becky for More Insights:LinkedIn: Becky Robinson
Instagram: @WeavingInfluence Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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By Nicholas KuhneIn this episode, Nicholas Kuhne chats with Becky Robinson, founder and CEO of Weaving Influence, about the power of books as business tools and how to effectively market your ideas. Becky, an expert in book marketing and thought leadership, shares her proven strategies for growing an audience, launching a book, and turning your expertise into lasting influence.She reveals how authors, entrepreneurs, and business leaders can use books as lead generation tools, how to build an online presence before publishing, and the biggest mistakes to avoid in book marketing. Whether you're an aspiring author or a seasoned thought leader, Becky’s insights will help you maximize your book’s reach and impact.Timestamps & Key Topics
[00:00:00] Introduction to Becky Robinson & Weaving Influence
[00:02:00] Are books still relevant in a digital-first world?
[00:04:00] Why a book is the ultimate business card
[00:06:00] The ROI of a book: Cost per acquisition vs. customer lifetime value
[00:09:00] How to know if your book idea is ready for publishing
[00:12:00] The importance of testing your ideas before you write a book
[00:15:00] Why sharing your ideas online is key to refining your message
[00:18:00] Behind the scenes: How Becky marketed her own book Reach
[00:20:00] Repurposing book content for social media, courses, and more
[00:22:00] The business benefits of writing a book (beyond royalties)
[00:25:00] Making money as an author: Reality vs. expectations
[00:28:00] Why fiction and nonfiction authors need different marketing approaches
[00:30:00] The power of book awards, Amazon rankings, and media campaigns
[00:32:00] How to work with Becky & Weaving InfluenceCall to Action
📖 Thinking of Writing a Book? Get expert guidance & marketing strategies from Becky Robinson and her team:
🔗 Weaving Influence: www.weavinginfluence.com📚 Grab a Copy of Becky’s Book – Reach
🎙️ Listen to Becky’s Podcast: The Book Marketing Action Podcast (140+ episodes on marketing & publishing!)📩 Follow Becky for More Insights:LinkedIn: Becky Robinson
Instagram: @WeavingInfluence Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
[00:00:00] Introduction to Becky Robinson & Weaving Influence
[00:02:00] Are books still relevant in a digital-first world?
[00:04:00] Why a book is the ultimate business card
[00:06:00] The ROI of a book: Cost per acquisition vs. customer lifetime value
[00:09:00] How to know if your book idea is ready for publishing
[00:12:00] The importance of testing your ideas before you write a book
[00:15:00] Why sharing your ideas online is key to refining your message
[00:18:00] Behind the scenes: How Becky marketed her own book Reach
[00:20:00] Repurposing book content for social media, courses, and more
[00:22:00] The business benefits of writing a book (beyond royalties)
[00:25:00] Making money as an author: Reality vs. expectations
[00:28:00] Why fiction and nonfiction authors need different marketing approaches
[00:30:00] The power of book awards, Amazon rankings, and media campaigns
[00:32:00] How to work with Becky & Weaving InfluenceCall to Action
📖 Thinking of Writing a Book? Get expert guidance & marketing strategies from Becky Robinson and her team:
🔗 Weaving Influence: www.weavinginfluence.com📚 Grab a Copy of Becky’s Book – Reach
🎙️ Listen to Becky’s Podcast: The Book Marketing Action Podcast (140+ episodes on marketing & publishing!)📩 Follow Becky for More Insights:LinkedIn: Becky Robinson
Instagram: @WeavingInfluence Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy