On this episode of The Intelligent Inbound® Podcast, Jen chats with Gaetano DiNardi, Head of Growth and Demand Generation at Nextiva, a leader in cloud communications.

Gaetano’s core specialty is in full funnel demand generation with a focus on new customer acquisition via inbound channels and website optimization

Jen and Gaetano discuss:

• How blogging about his experience in the music industry led him to marketing
• His hyper-specialized team structure
• How his team has doubled their MQLs without gating content or webinars to collect leads
• How affiliate marketing is his team’s most successful inbound marketing effort
• And more!