The Indicator from Planet Money

The secret to Nintendo's success


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Nintendo has been a titan in the video game industry for decades, but that wasn't always the case. At its very core, Nintendo sees itself as a toy company which is evident in its products from the Nintendo Entertainment System (NES) to the Nintendo Switch 2.

Today on the show, we explore Nintendo's history and examine how a small playing card company in Japan became a multimedia giant.

Related episodes:
Forever games: the economics of the live service model
Designing for disability: how video games become more accessible
The boom and bust of esports
Work. Crunch. Repeat: Why gaming demands so much of its employees
Video Game Industry Week: The Final Level

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