SCHD is the Schwab Dividend ETF that is extremely popular and has performed very well over the past 10 years - but it has a secret to its success that pretty much nobody ever talks about and I’m not sure they even know about it. In this episode of the Build Invest Live podcast we’re going to break down the secret to what makes SCHD different from other dividend ETFs, show you how a little bit of effort can get you a wealth of information that no one is paying attention to, and walk through a head to head comparison of SCHD with some of its peers.

00:00-SCHD has a secret that no one is talking about

03:14-How ETFs are constructed

04:12-How do I find this information?

05:17-SCHD Stock criteria

09:48-VIG stock criteria

11:51-VYM stock criteria

13:07-DGRO stock criteria

15:16-Why has SCHD underperformed?

15:57-Is SCHD still the King of Dividend ETFs?