Galen Hair talks with Jef McCurdy, the national training manager for Castagra, a roofing company. McCurdy shares insights about the launch of a new product, discusses Ecodur, an eco-friendly roof coating, and introduces Ecodur One, a reflective roof product. He further explains the process of becoming a certified applicator for Castagra products. This involves attending a 3-4 hour monthly Zoom class covering a range of topics. Applicators must provide proof of insurance and successfully complete a project using a Castagra product. McCurdy highlights the importance of investing in training programs for improved profitability and employee retention.

Highlights

• Jef discusses the challenges he's currently facing in launching a new product
• Roof coating and how it offers a solution to various customer needs.
• Roof coating made primarily of castor oil and gypsum. It's also waterproof yet allows for vapor transfer, eliminating the risk of humidity issues within buildings
• Using environmentally friendly materials
• Discussion of California's environmental regulations, how they tend to influence other states, and the benefits of cool, reflective roofs.
• Further explanation of the certification process, with a strong emphasis on prior experience and the importance of adhering to industry regulations
• Discussion on how to design a successful training program, from identifying the pain points and utilizing free online resources to the importance hands-on experience
• Talk on the reason why the best companies invest in training, leading to better employee retention and profitability.
• Jeff also highlights the current labor shortage problem in the roofing industry.

Episode Resources

• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• [email protected]
• https://levelupclaim.com/
• Connect with Jef McCurdy
• https://www.linkedin.com/in/jefmccurdy