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The Secrets Behind Telling Stories With Your Data with Six Chillies
Data has a reputation for being boring, but it can do wonders for your marketing.
This podcast is all about getting your heads out of the spreadsheets.
In this episode, host Vince Nero sits down with Thierry Ngutegure and George Sinnott, co-founders of Six Chillies — a UK-based, data-centric agency on a mission to make data-led content feel human* creative, and actually useful.
If you’re in digital PR, content marketing, or SEO, this one’s packed with practical insights.
⏰ Timestamps
00:00 — Intro
03:47 — Why data gets labeled “boring”
09:08 — Is AI making data storytelling easier or harder?
11:33 — How to use AI the right way for ideation
16:12 — Best data sources to start with
20:54 — How to find stories *without* living in spreadsheets
24:47 — What makes a data story “cool”?
31:50 — Strategy frameworks for pitching + presenting data
40:40 — Biggest mistakes people make with data-led content🔗 Linkswww.sixchillies.comhttps://www.linkedin.com/in/thierryngutegure/https://www.linkedin.com/in/george-sinnott-020738133/
View all episodes
By BuzzStreamData has a reputation for being boring, but it can do wonders for your marketing.
This podcast is all about getting your heads out of the spreadsheets.
In this episode, host Vince Nero sits down with Thierry Ngutegure and George Sinnott, co-founders of Six Chillies — a UK-based, data-centric agency on a mission to make data-led content feel human* creative, and actually useful.
If you’re in digital PR, content marketing, or SEO, this one’s packed with practical insights.
⏰ Timestamps
00:00 — Intro
03:47 — Why data gets labeled “boring”
09:08 — Is AI making data storytelling easier or harder?
11:33 — How to use AI the right way for ideation
16:12 — Best data sources to start with
20:54 — How to find stories *without* living in spreadsheets
24:47 — What makes a data story “cool”?
31:50 — Strategy frameworks for pitching + presenting data
40:40 — Biggest mistakes people make with data-led content🔗 Linkswww.sixchillies.comhttps://www.linkedin.com/in/thierryngutegure/https://www.linkedin.com/in/george-sinnott-020738133/