Sports + Outdoor Mentors

The Secrets of Growing a Brand from 0 to £100 million with Richard Sutcliffe Founder of Passenger

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Join us for an inspiring conversation with Rich, founder of Passenger Clothing, as he shares his remarkable journey from electrician to founding a £100M+ outdoor brand. Discover how passion, humility, and the right team transformed a small startup into a global success story.

 

Key highlights:

  • The pivotal transition from tradesman to brand founder
  • Building an authentic outdoor brand focused on escapism
  • Managing 80%+ year-on-year growth for 5+ years
  • The importance of controlling ego and embracing team expertise
  • Sustainable practices and responsible business growth
  • Challenges of international expansion
  • Building and maintaining company culture during explosive growth

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    Rich shares candid insights about:

    • The role of self-awareness in leadership
    • Making tough decisions about bringing in experienced leadership
    • Balancing family life with entrepreneurship
    • Key lessons learned over 13 years of brand building
    • The evolution from UK-focused to global omnichannel business

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      Whether you're an aspiring entrepreneur, brand builder, or business leader, this episode offers valuable lessons on scaling a business while staying true to your core values.

       

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      Follow Passenger

      https://www.linkedin.com/company/passengerclothing/

       

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      Sports + Outdoor MentorsBy Dan Trapp