Quote:
“The CMO has quickly become a general manager.”  - Kevin Bobowski 
Guest:
Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.
Company:
Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.
In This Episode:

How Marketing Automation can revolutionize your business.
His unusual path to becoming a CMO.
What Act-On does as a company. 
The advantages of being a last mover.
What to look for when considering a marketing automation software.  
The evolution of the CMO role.

Resources:
A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.
PWC
Web Trends
Exact Target 
OfferPop
Act-On

076: The Secrets of Marketing Automation with Kevin Bobowski

Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry.  Learn to be effective with Twitter, LinkedIn, Facebook and other social medial.  Get tips and tricks on SEO, SEM, e-mail marketing and display advertising.  Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.

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In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:  Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are making [27:37] Who out there is doing this well? [35:30] What you can apply to your own business [40:08]   Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall  "We've been doing this marketing thing for a really long time." - Sean Shoffstall Guest: Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings.  Company: Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.  Connect: Sean Soffstall  https://www.linkedin.com/in/shoffstall   Mapp Digital https://www.linkedin.com/company/mapp-digital www.mapp.com

097 - The Power of Email Marketing with Sean Shoffstall

Notable Sections:  Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop a greater sense of intimacy with their customers [26:45]  Notable Quotes: "Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore  "Customer experience will be the defining competitive advantage in the marketplace" - Catherine Blackmore Guest: Catherine Blackmore is the General VP of Global Customer Success at Oracle Marketing Cloud. She is a thought leader and innovator in the area of Customer Success, with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers. Resources: The 11 Pillars of Customer Success  The Operations of Customer Success  Your First 90 Days as a Customer Success Leader  Customer Success Evolves  Connect: LinkedIn Twitter

096 - The Importance of Customer Experience with Catherine Blackmore

In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17. Guests: Tuan Pham, SVP with Colony American Finance  Gabriella Cevallos, Marketing Associate with Colony American Finance 

094 - IMPACT16 Tuan Pham and Gabby Cevallos

Notable Sections:  About Petra and Red Pantz [1:20] Petra's advice to young women who want to lead [3:55] Petra's favorite thing to do when she needs a laugh [4:50] How Petra battles the 3:00pm slump [6:12]    Notable Quotes: "You can't be upset when you're smiling."

093 - IMPACT16 Women's Leadership Group Petra Neiger

Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the "place to be" is video [16:35] Why marketing is difficult [26:45] Beginning of Q&A; [35:00] Notable Quotes: "Don't Stop Learning, Always Be Testing" "You have to market through people, not platforms."

076: The Secrets of Marketing Automation with Kevin Bobowski

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