The way people search for information online is changing. Increasingly, people are using voice search on their mobile devices and smart speakers to search for quick information on the internet. Voice tech is just making it easier than ever for people to simply ask a question and get rapid, on-demand information. This is enabling the creation of a new paradigm in computing, a more natural way to interact with machines, a voice-first user interface. Further in this episode, we're analysing how brands should correctly optimise product's SEO for Voice queries.

Voice-enabled searches are growing in popularity among online queries every day. According to ComScore, 50% out of all web searches will be done by voice by 2020. Why? Because a voice user experience represents a faster way of obtaining information on demand, with no friction involved whatsoever.

Google Search and Bing are rapidly adapting to this shift in light computing.