In this episode we are joined by our special Guest, Mitch Duckler, Director of the US-based Branding Agency Fullsurge, to explore the ways in which Brands can build sustainable, meaningful relationships with their customers in the modern age. We are going through the following:

- Four ways to establish meaningful brand differentiation (i.e., beyond a benefit)

- How to effectively use brand positioning as a guidepost for digital activation

- How to reflect a differentiated brand positioning through the entire customer experience

- Unconventional perspectives on brand extendibility that lead to transformational growth

Further, we are also diving into Mitch's career as an entrepreneur and insights he has gained for building a successful business

Find out more about Fullsurge Agency:

https://www.fullsurge.com/

Connect with Mitch: https://www.linkedin.com/in/mitchduckler/

Visit our website:

http://marketiu.com

https://marketiu.ro

In this episode we are analysing the latest Content Marketing trends and the impact of changing customer behaviour in regards to different types of content consumption on Content Marketing effectiveness.

Our special guest on this episode is Taylor Ryan - Serial Entrepreneur, CMO of the fast-growing DanishStart-up Valuer and guest lecturer at Copenhagen Business School.

As the subscription-based business models have grown in popularity together with technology applications for company services, Software-as-a-Service (SaaS) platforms have become increasingly popular in the B2B & Tech Startup space. Nevertheless, with the spike seen in this sector, traditional Marketing has suffered a number of changes — given the purchasing behaviour of the decision-makers on the “prospect” side has altered, many sales and marketing concepts need updating in order to preserve effectiveness.

We’re days away from the biggest shopping event of the year. By now, you probably have all your promotions ready to go already, your partners and logistics in place to support a high growth in demand and already “praying” for no technical or website unexpected “Surprises” — or maybe not, and you have left everything to the last moment. If the case is the latter, no worries — you are not alone! We have spoken to a handful of clients in the past three days that are in the same situation, and luckily, there’s still time!

Last week Facebook unveiled their first hardware products marketed under the Facebook brand: Portal ($199) and Portal Plus ($349), two smart displays that are laser-focused on video chatting through Facebook’s Messenger platform . The products are in direct competition with Amazon’s Echo Show and Google’s Smart Displays, but are bringing features we haven’t seen yet in the other assistants, such as wide angle cameras, auto zoom, facial tracking and AR. In addition, the Portals can stream video from Facebook Watch and play music through Spotify and Pandora, but for now, these will remain intentionally limited to these actions. Find out why, and what changes these bring to the Digital and VR environment

It’s no doubt Instagram is amongst the Top 3 most popular platforms in the world at the moment — with users, Businesses, Personal brands and Influencers all in the fight for attention, the latest popular Hashtags and “The Perfect Feed”. Nevertheless, as a business, most of us can’t help but wonder and try to figure out what the best way of using this platform in their favour is, while fighting the changing algorithms and stretching their patience to the extremes.

If you are still pondering over the “right” and most effective way of using Instagram to grow your brand, we’re here to give you a hand as well as some of the latest tips and tricks. Let’s get straight to it!

As Voice technology and adoption are progressing at a very high pace, marketers are increasingly exploring opportunities to drive brand engagement and awareness through voice assistants like Alexa and Siri. However, as this is a new communications channel which has already had a degree of controversy surrounding its very fast growth and home penetration, are people already prepared to be exposed to data-driven advertising through Voice Devices?

As customers are bombarded with advertising and messages from companies almost every minute of every day, ensuring your brand gets heard, noticed and most importantly — recalled — is currently the biggest challenge for marketers in the fight for Brand Awareness. In this episode we are analysing the most effective tools and tactics you can take advantage of this Autumn.

Here are our latest tactics to seize the opportunities technology is opening for dramatically increasing your marketing results while optimising cost, so you only pay for quality traffic and engagement, that can lead to the conversions your business needs!

The way people search for information online is changing. Increasingly, people are using voice search on their mobile devices and smart speakers to search for quick information on the internet. Voice tech is just making it easier than ever for people to simply ask a question and get rapid, on-demand information. This is enabling the creation of a new paradigm in computing, a more natural way to interact with machines, a voice-first user interface. Further in this episode, we're analysing how brands should correctly optimise product's SEO for Voice queries.

Voice-enabled searches are growing in popularity among online queries every day. According to ComScore, 50% out of all web searches will be done by voice by 2020. Why? Because a voice user experience represents a faster way of obtaining information on demand, with no friction involved whatsoever.

Google Search and Bing are rapidly adapting to this shift in light computing.