A marketing strategy episode, analysing the right ways in which brands can target and engage with Millennial audiences, as well as stay away from the common mistakes many companies do when dealing with this demographic.

Thinking back to the past few days, when was the last time you have seen someone speaking to their phone in the office or to their kitchen speaker asking for a different song while pouring cocktails? That’s right — probably not very long ago!

Interacting with devices through Voice commands and integrating these into our day-to-day lives is becoming more mainstream every day, in America more than one in four mobile searches being done through voice, while Amazon Alexa interfaces are on an upwards sales trend.

How are these devices actually being used, by which age groups, and where are opportunities for innovative brands to step up? Let’s take a closer look!

If you have been part of the business world, you have certainly seen a very deep transformation in the past few years in regards to the way in which audiences consume media, interact with brands and integrate devices and software in their lives. The first big transformation happened when the Internet became widely available, followed by the evolution of Mobile & Social Networks, as well as technologic innovation which enabled people to be much more interconnected, have on-demand access to information and add an extra layer on efficiency to their lives.

In terms of forms of media, we have seen the growth of written word-based content, followed by the Video revolution in the past decade. However, the developments happening at the moment will very soon determine the world to shift to a new form of interaction with devices and way of living — removing friction with devices and adding an extra layer of intelligence to the day-to day lives of the modern population.