The Marketing Innovation Show - Marketiu

What is the Facebook Portal and why Marketers need to pay attention


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Last week Facebook unveiled their first hardware products marketed under the Facebook brand: Portal ($199) and Portal Plus ($349), two smart displays that are laser-focused on video chatting through Facebook’s Messenger platform . The products are in direct competition with Amazon’s Echo Show and Google’s Smart Displays, but are bringing features we haven’t seen yet in the other assistants, such as wide angle cameras, auto zoom, facial tracking and AR. In addition, the Portals can stream video from Facebook Watch and play music through Spotify and Pandora, but for now, these will remain intentionally limited to these actions. Find out why, and what changes these bring to the Digital and VR environment
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The Marketing Innovation Show - MarketiuBy Andrei Tiu