"It’s not about events or perks, it’s about how you treat people every single day. Those consistent actions shape the culture of your business and the success of your team."

In this episode, Kate Volman sits down with James Terry, Founder and CEO of GreenTeam Building Services, a third-generation plumber who turned a family trade into a thriving company with more than 50 team members.

James shares his journey into entrepreneurship and the hard lessons he’s learned along the way. Together, Kate and James discuss what real culture looks like in action—how leaders show up every day, how they treat people during both good times and bad, and why flexibility, accountability, and communication are non-negotiable if you want to grow and scale.

In this episode, you’ll discover:

1. The importance of treating people well every day to build a strong culture
2. How leadership is forged through tough decisions, transparency, and consistency
3. Why empowering your team to make decisions is crucial for growth

Invest in a coach to achieve your dreams: https://www.floydcoaching.com/

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https://www.thedreammanager.com/

Things to listen for:

(00:00) Intro

(01:33) James’s story from plumber to CEO

(05:55) Tough leadership decisions and failures

(10:13) Leading through uncertainty and change

(12:56) Scaling the team and hiring smart

(19:18) Knowing when to be in the clouds or in the dirt

(22:57) Addressing common misconceptions about trade work

(31:06) Insights from different industry leaders

(38:22) Influential thought leaders that James follows

Resources:

1. Floyd Coaching
2. The Culture Assessment
3. Matthew Kelly’s Books
4. Floyd Coaching’s Blog

Connect with the Guest

1. James Terry’s LinkedIn

Connect with the Host & Floyd Coaching:

1. Kate Volman’s LinkedIn
2. Floyd Coaching on LinkedIn
3. Floyd Consulting on Facebook
4. Floyd Consulting on Twitter
5. Floyd Consulting on YouTube
6. Floyd Consulting on Instagram