Sign up to save your podcasts
Or
Share The Secrets to Sustainable Marketing & Building a Community That Converts
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Secrets to Sustainable Marketing & Building a Community That Converts
Let’s be honest… marketing can feel soul-sucking when you’re doing it just to chase the algorithm. In this episode, I’m sharing how to build a sustainable marketing strategy that actually works and feels good. Whether you’re just getting started or trying to streamline your content approach, I’ll walk you through how to choose the right platforms, grow your email list, and repurpose content like a pro, without burning out.
I’m also taking you behind the scenes of how I manage my own content across Instagram, YouTube, podcast, email, and more using my custom Notion marketing dashboard (yes, it’s available inside my Sustain Your Marketing course!) If you’re tired of trying to do everything, everywhere with no return, this episode is for you.
I cover:
TIMESTAMPS
00:36 The Intentions for Sustainable Marketing
01:10 Your Relationship with Marketing
01:38 Focusing on Your Ideal Customer
02:14 Choosing the Right Platforms
03:12 The Importance of Email Marketing
03:36 Diversifying Your Social Media Presence
04:49 Creating Platform-Specific Content
05:41 My Business Strategy
06:39 Managing Multiple Content Channels
08:04 Email Marketing: Building Your List
10:52 Creating Valuable Email Content
13:12 Leveraging YouTube
15:07 Leveraging Podcast
16:29 Leveraging Instagram
17:33 Planning and Strategizing Your Content
17:49 The Importance of Sustainable Growth
RESOURCES MENTIONED
→ Sustain Your Marketing: https://selinaho.com/marketing
→ The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys
→ Your Success Roadmap (Free Course): https://selinaho.com/roadmap
SUPPORT TO SUCCEED
→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com
→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb
→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap
→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl
LET’S CONNECT
→ Newsletter: https://ceo-confessions.beehiiv.com
→ Instagram: https://www.instagram.com/selinajho
→ LinkedIn: https://www.linkedin.com/in/selinaho
→ TikTok: https://www.tiktok.com/@selinajho_
View all episodes
By Selina Ho
5
66 ratings
Let’s be honest… marketing can feel soul-sucking when you’re doing it just to chase the algorithm. In this episode, I’m sharing how to build a sustainable marketing strategy that actually works and feels good. Whether you’re just getting started or trying to streamline your content approach, I’ll walk you through how to choose the right platforms, grow your email list, and repurpose content like a pro, without burning out.
I’m also taking you behind the scenes of how I manage my own content across Instagram, YouTube, podcast, email, and more using my custom Notion marketing dashboard (yes, it’s available inside my Sustain Your Marketing course!) If you’re tired of trying to do everything, everywhere with no return, this episode is for you.
I cover:
TIMESTAMPS
00:36 The Intentions for Sustainable Marketing
01:10 Your Relationship with Marketing
01:38 Focusing on Your Ideal Customer
02:14 Choosing the Right Platforms
03:12 The Importance of Email Marketing
03:36 Diversifying Your Social Media Presence
04:49 Creating Platform-Specific Content
05:41 My Business Strategy
06:39 Managing Multiple Content Channels
08:04 Email Marketing: Building Your List
10:52 Creating Valuable Email Content
13:12 Leveraging YouTube
15:07 Leveraging Podcast
16:29 Leveraging Instagram
17:33 Planning and Strategizing Your Content
17:49 The Importance of Sustainable Growth
RESOURCES MENTIONED
→ Sustain Your Marketing: https://selinaho.com/marketing
→ The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys
→ Your Success Roadmap (Free Course): https://selinaho.com/roadmap
SUPPORT TO SUCCEED
→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com
→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb
→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap
→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl
LET’S CONNECT
→ Newsletter: https://ceo-confessions.beehiiv.com
→ Instagram: https://www.instagram.com/selinajho
→ LinkedIn: https://www.linkedin.com/in/selinaho
→ TikTok: https://www.tiktok.com/@selinajho_