If launching your products or services feels like late-night scrambling, crying into your laptop, or completely burning out — I’ve been there too. In this episode, I’m sharing how I rewired my relationship with launching and built a sustainable system that allows me (and now my clients) to hit launch goals without sacrificing health, sleep, or sanity.

You’ll learn:

TIMESTAMPS

00:30 – Setting Sustainable Intentions

00:49 – Personal Experiences with Burnout

02:41 – Annual Launch Planning

04:00 – Categorizing Your Launches

05:09 – Staggering Your Launches

05:43 – Advanced Planning for Success

08:13 – Realistic and Ambitious Targets

10:12 – Centralized Launch Strategy

11:25 – Launch Pivots

13:17 – Traffic and Nurturing Strategies

14:21 – Conversion Techniques

14:55 – Content Planning and Execution

15:51 – Post-Launch Strategies

16:28 – Executing Sustainably

17:10 – Self-Care During Launches

18:34 – Documenting Learnings and Results

RESOURCES MENTIONED

→ Sustain Your Launch: https://selinaho.com/launch

→ The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys

→ Your Success Roadmap (Free Course): https://selinaho.com/roadmap

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com 

→ Instagram: https://www.instagram.com/selinajho   

→ LinkedIn: https://www.linkedin.com/in/selinaho 

→ TikTok: https://www.tiktok.com/@selinajho_

Let’s be honest… marketing can feel soul-sucking when you’re doing it just to chase the algorithm. In this episode, I’m sharing how to build a sustainable marketing strategy that actually works and feels good. Whether you’re just getting started or trying to streamline your content approach, I’ll walk you through how to choose the right platforms, grow your email list, and repurpose content like a pro, without burning out.

I’m also taking you behind the scenes of how I manage my own content across Instagram, YouTube, podcast, email, and more using my custom Notion marketing dashboard (yes, it’s available inside my Sustain Your Marketing course!) If you’re tired of trying to do everything, everywhere with no return, this episode is for you.

I cover:

TIMESTAMPS

00:36 The Intentions for Sustainable Marketing 

01:10 Your Relationship with Marketing 

01:38 Focusing on Your Ideal Customer 

02:14 Choosing the Right Platforms 

03:12 The Importance of Email Marketing 

03:36 Diversifying Your Social Media Presence 

04:49 Creating Platform-Specific Content 

05:41 My Business Strategy 

06:39 Managing Multiple Content Channels 

08:04 Email Marketing: Building Your List 

10:52 Creating Valuable Email Content 

13:12 Leveraging YouTube 

15:07 Leveraging Podcast 

16:29 Leveraging Instagram 

17:33 Planning and Strategizing Your Content 

17:49 The Importance of Sustainable Growth

RESOURCES MENTIONED

→ Sustain Your Marketing: https://selinaho.com/marketing

→ The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys

→ Your Success Roadmap (Free Course): https://selinaho.com/roadmap

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com 

→ Instagram: https://www.instagram.com/selinajho   

→ LinkedIn: https://www.linkedin.com/in/selinaho 

→ TikTok: https://www.tiktok.com/@selinajho_

If you’re riding the feast-and-famine rollercoaster (one month making bank, the next barely scraping by), this episode is for you. I’m breaking down how I built a sustainable sales system that allowed me to generate $20K while vacationing in the French Riviera with my sister (yes, really!!)

I used to burn myself out doing all the things: non-stop sales calls, masterclasses, and launches... until I hit a breaking point. I realized I couldn’t grow like that anymore. In this episode, I share how I pivoted from burnout to building a sales system that works even when I’m offline.

You’ll learn:

TIMESTAMPS

00:32 Setting an Intention for Sustainable Sales

00:47 The Unsustainable Sales Approach

01:14 The Burnout Cycle

01:49 Your Sustainable Sales Strategy

02:27 Improving Your Relationship with Sales

02:52 Creating Products People Want

03:26 Building a Sustainable Sales Funnel

03:40 Understanding the Sales Funnel

04:15 Automating Your Sales Process

04:44 The Journey to Sustainable Success

05:05 My Existential Crisis and Business Pivot

05:28 Developing the Sustain Your Success Series

06:01 Making $20,000 on Vacation

06:12 Building a Business Around Your Life

07:36 Sustained Traffic

09:19 Organic Traffic Strategies

09:27 SEO Optimization

10:10 Collaborations and Partnerships

11:51 Press Features and Podcast Interviews

12:40 Content Creators and Influencers

13:07 Paid Advertising Strategies

14:09 Sustained Nurturing

15:21 Email Opt-Ins and Lead Magnets

16:57 Sustained Conversion

19:40 Final Thoughts

RESOURCES MENTIONED

→ Sustain Your Sales: https://selinaho.com/sales

→ The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys

→ Your Success Roadmap (Free Course): https://selinaho.com/roadmap

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com 

→ Instagram: https://www.instagram.com/selinajho   

→ LinkedIn: https://www.linkedin.com/in/selinaho 

→ TikTok: https://www.tiktok.com/@selinajho_

In this episode, I’m breaking down one of the most foundational (but often skipped) parts of building a business: your products, services, and offers!

Whether you’re selling physical products, digital services, or anything in between — this is the episode you need to ensure what you're creating actually sells, creates real impact, and sustains you and your business. I get candid about the mistake I made early in my business when I skipped validation, wasted 6 months, and launched something no one wanted (yikes).

I’m sharing exactly what I wish I had done instead and now teach all of my clients to do through a 3-step framework:

TIMESTAMPS

00:11 The Foundation of Your Business 

00:58 The Importance of Strategic Product Planning 

01:53 Solving Problems for Your Ideal Customer 

02:47 Standing Out in a Saturated Market 

03:23 Real-World Examples of Successful Products 

05:04 Service Providers: Differentiating Your Offerings 

07:51 Primary and Secondary Research 

08:34 Conducting Effective Surveys 

11:31 Diving Deeper into Customer Needs 

12:36 Analyzing Competitors 

12:49 Matcha Business Example 

14:30 The Importance of Validation 

15:35 The Pitfalls of Skipping Validation 

20:09 Viability Check: Can You Bring It to Life? 

23:54 Testing Demand: Pre-Sales and Wait Lists 

24:42 Executing Pre-Sales 

26:39 Executing Waitlists 

27:22 Steps to Create Successful Products 

28:37 The Benefits of Doing the Work Upfront 

RESOURCES MENTIONED

→ Sustain Your Products: https://selinaho.com/products

→ The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys

→ Launch Your Brand Course: https://selinaho.com/lyb

→ Built to Last Consulting Services: https://selinaho.com/btl

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com 

→ Instagram: https://www.instagram.com/selinajho   

→ LinkedIn: https://www.linkedin.com/in/selinaho 

→ TikTok: https://www.tiktok.com/@selinajho_

In this episode, I’m joined by Valerie, the founder of Val Eves — a sustainable accessories brand redefining what it means to be both stylish and conscious. Valerie is not only one of my amazing clients, but also someone I deeply admire for her resilience, vision, and integrity as a founder.

Together, we pull back the curtain on what it really takes to build a sustainable brand from the ground up. Valerie shares her journey of discovering sustainable fashion, why she chose to start with artisan-made hand fans (trust me, you’ll want one after this), and how she’s making sustainability aspirational — not just granola.

We also get real about the behind-the-scenes moments most people don’t talk about — like walking away from a shady production partner days before signing, navigating non-traditional career paths, and building a conscious business while juggling a full-time job. Valerie opens up about the highs, the lows, and the powerful lessons she’s learned along the way.

If you’re a purpose-driven entrepreneur or simply someone who wants to create beautiful things without compromising your values, this one’s for you.

We discuss:

TIMESTAMPS

00:00 Introduction

00:32 Launching Your Own Sustainable Brand

02:33 Valerie's Inspiration Behind Val Eves

03:15 The Gap in the Market

04:05 Why Hand Fans?

05:10 Cultural Significance of Hand Fans

05:58 Redefining Sustainable Fashion

07:32 Craftsmanship Behind Val Eves Fans

07:54 The Artisanal Process in Spain

10:48 Sourcing and Production Challenges

13:37 Starting a Fashion Brand Without a Fashion Background

15:21 Finding the Right Partners

18:44 Spain Sourcing Trip

20:04 Decision to Pause and Reevaluate

20:25 Finding a New Atelier

20:43 Reflecting on the Right Decision

21:12 Production Partner Red Flags

23:41 Choosing to Walk Away

24:18 Overcoming Disappointment

26:42 Balancing a 9-to-5 and a Passion Project

27:30 Importance of Good Habits

28:39 Working Together and Building a Brand

31:36 Valuable Advice and Lessons Learned

33:59 Fashion Accessories and Future Plans

34:46 Hopes for the Fashion Industry

RESOURCES MENTIONED

→ Launch Your Brand Course: https://selinaho.com/lyb - use code “PODCAST” for $100 off

→ Sustainable Fashion Consulting: www.recloseted.com/consulting

CONNECT WITH VALERIE

→ Website: https://valeves.com

→ Instagram: https://www.instagram.com/valevesfashion

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com 

→ Instagram: https://www.instagram.com/selinajho   

→ LinkedIn: https://www.linkedin.com/in/selinaho 

→ TikTok: https://www.tiktok.com/@selinajho_

Starting a business is one of the most rewarding (and hardest) things I’ve ever done. I launched Recloseted over six years ago and scaled it to multiple six figures, worked with incredible clients, and built something I’m deeply proud of. But looking back, there’s so much I wish I had known that could’ve saved me time, money, and stress.

In this episode, I’m sharing the unfiltered truth behind the mistakes I made and the key sustainable strategies I wish I had when I started. Whether you’re launching your first business or looking to grow more intentionally, I hope this gives you a head start and helps you avoid the painful lessons I had to learn the hard way!

I share:

TIMESTAMPS

01:03 The Importance of Market Size

03:39 Defining Your Unique Selling Proposition

05:57 Creating a Great Product

07:26 Building a Community

11:50 Gaining Visibility Through Partnerships

13:34 Investing in Learning and Development

16:23 Knowing Your Numbers

17:31 Setting Up Effective Systems

19:19 Hiring Strategically

21:33 Quarterly Board Meetings

23:11 Mindset and Self-Development

24:29 The Reality of Entrepreneurship

25:42 Grow-at-All-Cost Strategies

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com 

→ Instagram: https://www.instagram.com/selinajho   

→ LinkedIn: https://www.linkedin.com/in/selinaho 

→ TikTok: https://www.tiktok.com/@selinajho_

In this honest and unfiltered episode, I’m pulling back the curtain on what it really looked like to build my first business, Recloseted. From the outside, it looked like a dream—working with fashion brands I admired, traveling the world, and scaling to multiple six figures. But behind the scenes, I was constantly burning out, feeling depleted, and running on fumes.

I share how I got to that point, the mistakes I made (like blindly following mentors and not defining my version of success), and what finally caused me to pivot. I also talk about how I’ve rebuilt my business in a way that actually supports my health, lifestyle, and happiness—and how you can too.

If you’ve ever felt like you’re doing everything “right” but still feel unfulfilled or on the edge of burnout, I hope this episode gives you permission to pause, reassess, and build a business that truly works for you.

I discuss:

TIMESTAMPS

00:00 The Dream Business Turned Nightmare

00:29 The Birth of Recloseted

00:49 The Hustle and Learning Phase

01:26 Investing in Knowledge and Mentors

01:48 Misaligned Mentorship and Values

02:33 Defining Personal Success

04:26 The Importance of Sustainable Growth

05:22 Chasing Personal Fulfillment

07:05 Recognizing the Breaking Point

08:29 Paying Yourself Properly

09:52 Finding Health and Happiness

11:49 Future Strategies and Tactics

RESOURCES MENTIONED

→ Your Success Roadmap: https://selinaho.com/roadmap

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com 

→ Instagram: https://www.instagram.com/selinajho   

→ LinkedIn: https://www.linkedin.com/in/selinaho 

→ TikTok: https://www.tiktok.com/@selinajho_

Pivoting your business or career can feel like letting go of everything you've built — but sometimes it's the most aligned and powerful decision you can make. In this episode, I’m sharing the raw, real behind-the-scenes of my biggest pivot to date: leaving behind my identity as a sustainable fashion consultant to start a brand new chapter.

Last year, when I turned 30, I hit a full-on existential crisis. I questioned everything — my work, my purpose, and my future. So many of you asked how I knew it was time to pivot, how I found the courage to do it, and how I figured out what to do next. That’s exactly what I’m breaking down for you today. Whether you’re feeling stuck, burnt out, or just curious about what else is possible for your next chapter, this episode is for you. I hope it gives you support, clarity, and some practical tools to move forward!

I discuss:

- How to know when it’s time to pivot vs. when you need to stick it out

- The mindset shifts that helped me finally quit what wasn’t working

- Tactical tips for financially and emotionally planning your pivot

- How to communicate your pivot (if you want to) without spiraling

- Lessons I’ve learned after changing my business and identity

TIMESTAMPS

00:11 The Challenge of Pivoting

01:29 Recognizing the Need for Change

01:50 Knowing When to Pivot

02:44 The Mindset Shift Around Quitting

05:02 Setting Checkpoints and Metrics

07:45 Dealing with Burnout

09:16 Examples of Successful Pivots

10:34 Making a Plan for Your Pivot

14:52 Communicating Your Pivot

17:50 Financial Planning for Your Pivot

18:34 Testing Before Committing

19:48 Lessons Learned from Pivoting

RESOURCES MENTIONED

→ Your Success Roadmap: https://selinaho.com/roadmap

→ Quit by Annie Duke

→ https://youtu.be/3xCbTC0Jqm0

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com 

→ Instagram: https://www.instagram.com/selinajho   

→ LinkedIn: https://www.linkedin.com/in/selinaho 

→ TikTok: https://www.tiktok.com/@selinajho_

Confessions of a Conscious CEO pulls back the curtain on what it really takes to build a purpose-driven business that aligns with your values, sustains your lifestyle, and actually makes money. I'm sharing unfiltered insights, behind-the-scenes lessons, and honest conversations with visionary founders who are redefining success.

From profitable product development to intentional scaling and funding — it’s the real talk every conscious entrepreneur needs. Tune in weekly to get inspired, sustainably grow, and achieve your version of success!

SUPPORT TO SUCCEED

→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com

→ Instagram: https://www.instagram.com/selinajho

→ LinkedIn: https://www.linkedin.com/in/selinaho

→ TikTok: https://www.tiktok.com/@selinajho_

I share what’s happening with Recloseted in this podcast episode…

Thank you for joining this journey with me 💚

FREE RESOURCES

For Sustainable Fashion Brands:

→ How to Fund Your Fashion Line Training: https://www.recloseted.com/budget

→ How to Launch a Profitable Sustainable Fashion Brand Training: https://www.recloseted.com/masterclass

→ Your Success Roadmap Program: https://selinaho.com/roadmap

For Fashion Service Providers:

→ Build a Sustaining Business Program: https://selinaho.com/basb

→ Your Success Roadmap Program: https://selinaho.com/roadmap

LET’S WORK TOGETHER

For Sustainable Fashion Brands:

→ Launch Your Brand Course: https://www.recloseted.com/lyb - use code “FIGHTTHEGOODFIGHT” for 50% off

→ 1:1 Consulting: https://recloseted.com/consultation - only three spots available for 2025

For Fashion Service Providers:

→ Sustain Your Success Private Podcast: https://selinaho.com/sys - use code “TOYOURSUCCESS” for $50 off

→ Uncork Your Potential 1:1 Consulting: https://selinaho.com/consulting - now booking for 2025

→ Transform Your Sales Group program: https://selinaho.com/tys - accepting clients for 2025

LET’S CONNECT

→ My Personal YouTube Channel: https://www.youtube.com/@selinajho

→ Sustainable Success Series Newsletter: https://sustainable-success.beehiiv.com

→ Instagram @selinajho https://www.instagram.com/selinajho

→ TikTok @selinaho_ https://www.tiktok.com/@selinaho_