The Segment

Meet the founders of CASED a US company for body armor. I Rhett raised $3m at 17yo and founded Texas’ only shuttle-serviced bike park. Throughout operation, I always noticed how practically every rider hated their pads and clothes. Even the pro DH racers! Too bulky. Hot. Itchy. Sweaty. Ripping up. Not even that protective! 10 months after founding the bike park, I saw the opportunity, and put every last penny of mine into founding Cased.To get here, it took us: 9 months (September ’24 - May ’25) of straight 70 hour work weeks, 5 maxed out credit cards, and 120 different iterations of product testing. I originally planned to launch in November, and without any card debt. But, I knew I could only launch if I had an actually perfected product. The process was insane.Throughout the months, I kept on making more and more test products. My mission was to make protective apparel that was: actually comfortable, actually protective, super minimalistic, and fully custom fit. I went through dozens of manufacturers. Hundreds of cycles of testing. Nonstop research on padding and fabric and sizing. I partnered with Dylan, and I kept on racking up more and more credit card debt to sustain the research. We wanted to launch, but we needed to make a perfect product first. We soft-launched in January, but still had a ways to go.Finally, after all of the work, our first fully functional prototype was here. Everyone thought it was way better than their current gear. Sleek. Super durable. Super breathable. Made of the industry’s statistically most impact-absorbing pads and statistically most breathable fabric. I knew I had it. We grinded out the last 2 months and tested the product on dozens of different body sizes, riding temperatures, and more. And, finally, after closing out the R&D and fully establishing our brand, we hard-launched Cased in May 2025. I guarantee you that this is the best protective apparel you can wear. Built purely by mountain bikers, with a sole goal in mind of making gear actually comfortable and actually protective.Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/46741914...Transcript

Support for the Segment Podcast are brought to you by:

THE SEGMENT / DISCOUNT CODES / SUPPORTERS

YT Industries

https://us.yt-industries.com/

Etnies MTB Shoes: Promocode TheSegment30

https://etnies.com/collections/bike-mtb 

Versus Tires: www.versustires.com

TASCO MTB Apparel 15% off

https://tasco-mtb-2.kckb.st/3bb12b05

Promo Code: SEGMENT24 

Spy Optic: https://www.spyoptic.com/

Promo code SEGMENT20  20% off your purchase

Kapu Coffee

Purchase "The Sender" here: https://kapucoffee.com/pages/segment

25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes.

https://msbfoundation.org/

Kali Protectives

https://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502

Promo Code Segment25

Mother Earth Brew Company: 

https://www.motherearthbrewco.com/

PelliBikeCare: 

https://www.pellibikecare.com/

Strong Coffee: 15% off 

https://strongcoffeecompany.com/?ref=Segment30

Or use promo code SEGMENT15 at checkout. 

To become a Podcaster for Free try this link:   https://streamyard.com/pal/c/4674191405613056

PHAT Lids: https://www.phatlids.com/

Use promo code SEGMENT to get 10% off at checkout. 

SALTSTICK https://aletenutrition.com/pages/saltstick 

Use promo code SEGMENT20 to get 20% off

On this episode we catch up with the one and only CaliradoKid and Bill Johnson the owner of SkyPark Bike Park.

Support for the Segment Podcast are brought to you by:

THE SEGMENT / DISCOUNT CODES / SUPPORTERS

YT Industries

https://us.yt-industries.com/

Etnies MTB Shoes: Promocode TheSegment30

https://etnies.com/collections/bike-mtb 

Versus Tires: www.versustires.com

TASCO MTB Apparel 15% off

https://tasco-mtb-2.kckb.st/3bb12b05

Promo Code: SEGMENT24 

Spy Optic: https://www.spyoptic.com/

Promo code SEGMENT20  20% off your purchase

Kapu Coffee

Purchase "The Sender" here: https://kapucoffee.com/pages/segment

25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes.

https://msbfoundation.org/

Kali Protectives

https://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502

Promo Code Segment25

Mother Earth Brew Company: 

https://www.motherearthbrewco.com/

PelliBikeCare: 

https://www.pellibikecare.com/

Strong Coffee: 15% off 

https://strongcoffeecompany.com/?ref=Segment30

Or use promo code SEGMENT15 at checkout. 

To become a Podcaster for Free try this link:   https://streamyard.com/pal/c/4674191405613056

PHAT Lids: https://www.phatlids.com/

Use promo code SEGMENT to get 10% off at checkout. 

SALTSTICK https://aletenutrition.com/pages/saltstick 

Use promo code SEGMENT20 to get 20% off

Landon Lassig is a shredder who is giving back to the riding community. You may have seen his posts on Instagram called Ride Lab where he offers his time to teach anyone at any skill level how to achieve the skill they want to learn. Love this kids passion on the bike and the ability he has to teach others.

Support for the Segment Podcast are brought to you by:

THE SEGMENT / DISCOUNT CODES / SUPPORTERS

YT Industries

https://us.yt-industries.com/

Etnies MTB Shoes: Promocode TheSegment30

https://etnies.com/collections/bike-mtb 

Versus Tires: www.versustires.com

TASCO MTB Apparel 15% off

https://tasco-mtb-2.kckb.st/3bb12b05

Promo Code: SEGMENT24 

Spy Optic: https://www.spyoptic.com/

Promo code SEGMENT20  20% off your purchase

Kapu Coffee

Purchase "The Sender" here: https://kapucoffee.com/pages/segment

25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes.

https://msbfoundation.org/

Kali Protectives

https://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502

Promo Code Segment25

Mother Earth Brew Company: 

https://www.motherearthbrewco.com/

PelliBikeCare: 

https://www.pellibikecare.com/

Strong Coffee: 15% off 

https://strongcoffeecompany.com/?ref=Segment30

Or use promo code SEGMENT15 at checkout. 

To become a Podcaster for Free try this link:   https://streamyard.com/pal/c/4674191405613056

PHAT Lids: https://www.phatlids.com/

Use promo code SEGMENT to get 10% off at checkout. 

SALTSTICK https://aletenutrition.com/pages/saltstick 

Use promo code SEGMENT20 to get 20% off

In this episode we catch up with Zack Round. Zack is known as the Tumor Warrior and does a lot for others who suffer from brain tumors like Zack had. We get to catch up and talk about his re-branding in this episode.

Support for the Segment Podcast are brought to you by:

THE SEGMENT / DISCOUNT CODES / SUPPORTERS

YT Industries

https://us.yt-industries.com/

Etnies MTB Shoes: Promocode TheSegment30

https://etnies.com/collections/bike-mtb 

Versus Tires: www.versustires.com

TASCO MTB Apparel 15% off

https://tasco-mtb-2.kckb.st/3bb12b05

Promo Code: SEGMENT24 

Spy Optic: https://www.spyoptic.com/

Promo code SEGMENT20  20% off your purchase

Kapu Coffee

Purchase "The Sender" here: https://kapucoffee.com/pages/segment

25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes.

https://msbfoundation.org/

Kali Protectives

https://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502

Promo Code Segment25

Mother Earth Brew Company: 

https://www.motherearthbrewco.com/

PelliBikeCare: 

https://www.pellibikecare.com/

Strong Coffee: 15% off 

https://strongcoffeecompany.com/?ref=Segment30

Or use promo code SEGMENT15 at checkout. 

To become a Podcaster for Free try this link:   https://streamyard.com/pal/c/4674191405613056

PHAT Lids: https://www.phatlids.com/

Use promo code SEGMENT to get 10% off at checkout. 

SALTSTICK https://aletenutrition.com/pages/saltstick 

Use promo code SEGMENT20 to get 20% off

Wells Jones is a great example of moving from the ordinary to the extraordinary. Starting from the age of 11 with the loss of his father and having to step up to challenges as a young boy. Wells has Skydived over Antartica, traveled the middle east on foot, busses and camels and thrusted into the entertainment industry where he as acted, produced and directed. Hope you enjoy this episode and dont forget as Wells would say "Live in the moment and enjoy it"

• Wells Adventure Bio

• Miles Short Bio.

• Miles Headshot

• Miles to Go blog

• Miles’ LinkedIn hub

• Wells Gcalendar To book initial pre-production chat

• • Full production date/time TBD with Podcaster

• ALITS Image and Video  

• Book Cover Hi Res

• ALITS Kindle Book version

• ALITS Audible version of the book  

• 
  

• Amazon ALITS Review PULLS . . .

• Brings the Middle East Past and Present Vividly Alive

• Gripping and Emotionally Charged – A Must-Read Novel

• A Mesmerizing Journey through History and Friendship

• A Riveting Historical Adventure

• Timeless and Timely

• Walking Through History: A Mesmerizing Expedition

• Immersive Blend of History, Fiction, and Culture

• Informative and Thrilling

• Gripping and Emotional Page-Turner

  
  

  Support for the Segment Podcast are brought to you by:

  THE SEGMENT / DISCOUNT CODES / SUPPORTERS

  
  

  YT Industries

  https://us.yt-industries.com/

  
  

  Etnies MTB Shoes: Promocode TheSegment30

  https://etnies.com/collections/bike-mtb 

  
  

  Versus Tires: www.versustires.com

  
  

  TASCO MTB Apparel 15% off

  https://tasco-mtb-2.kckb.st/3bb12b05

  Promo Code: SEGMENT24 

  
  

  Spy Optic: https://www.spyoptic.com/

  Promo code SEGMENT20  20% off your purchase

  
  

  Kapu Coffee

  Purchase "The Sender" here: https://kapucoffee.com/pages/segment

  25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes.

  https://msbfoundation.org/

  
  

  Kali Protectives

  https://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502

  Promo Code Segment25

  
  

  
  

  Mother Earth Brew Company: 

  https://www.motherearthbrewco.com/

  
  

  PelliBikeCare: 

  https://www.pellibikecare.com/

  
  

  Strong Coffee: 15% off 

  
  

  https://strongcoffeecompany.com/?ref=Segment30

  Or use promo code SEGMENT15 at checkout. 

  
  

  
  

  To become a Podcaster for Free try this link:   https://streamyard.com/pal/c/4674191405613056

  
  

  PHAT Lids: https://www.phatlids.com/

  Use promo code SEGMENT to get 10% off at checkout. 

  
  

  
  

  SALTSTICK https://aletenutrition.com/pages/saltstick 

  Use promo code SEGMENT20 to get 20% off

Jess Cerra started her journey on a bike, racing at the professional level for 12 years, but she didn't stop there. She turned her understanding of performance and flavor into JoJe Bar, the Cooke-soft energy bar that's now fueling endurance athletes across the country. Today she is now the VP of Prodct and Community Development at Alete Active Nutrition. 

To try SaltStick products go here: https://aletenutrition.com/pages/saltstick

use promo code: SEGMENT for 20% off

Support for the Segment Podcast are brought to you by:

THE SEGMENT / DISCOUNT CODES / SUPPORTERS

YT Industries

https://us.yt-industries.com/

Etnies MTB Shoes: Promocode TheSegment30

https://etnies.com/collections/bike-mtb 

Versus Tires: ⁠www.versustires.com⁠ (http://www.versustires.com/)

TASCO MTB Apparel 15% off

⁠https://tasco-mtb-2.kckb.st/3bb12b05⁠

Promo Code: SEGMENT24 

Spy Optic: https://www.spyoptic.com/

Promo code SEGMENT20  20% off your purchase

Kapu Coffee

Purchase "The Sender" here: https://kapucoffee.com/pages/segment

25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes.

https://msbfoundation.org/

Kali Protectives

⁠https://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502⁠

Promo Code Segment25

Mother Earth Brew Company: 

⁠https://www.motherearthbrewco.com/⁠

PelliBikeCare: 

⁠https://www.pellibikecare.com/⁠

Strong Coffee: 15% off 

⁠https://strongcoffeecompany.com/?ref=Segment30⁠

Or use promo code SEGMENT15 at checkout. 

To become a Podcaster for Free try this link:   ⁠https://streamyard.com/pal/c/4674191405613056⁠

PHAT Lids: ⁠https://www.phatlids.com/⁠

Use promo code SEGMENT to get 10% off at checkout. 

SALTSTICK ⁠https://aletenutrition.com/pages/saltstick⁠ 

Use promo code SEGMENT to get 20% off

Jess Cerra started her journey on a bike, racing at the professional level for 12 years, but she didn't stop there. She turned her understanding of performance and flavor into JoJe Bar, the Cooke-soft energy bar that's now fueling endurance athletes across the country. Today she is now the VP of Prodct and Community Development at Alete Active Nutrition.

To try SaltStick products go here: https://aletenutrition.com/pages/saltstick

use promo code: SEGMENT for 20% off

Support for the Segment Podcast are brought to you by:

THE SEGMENT / DISCOUNT CODES / SUPPORTERS

YT Industries

https://us.yt-industries.com/

Etnies MTB Shoes: Promocode TheSegment30

https://etnies.com/collections/bike-mtb 

Versus Tires: www.versustires.com

TASCO MTB Apparel 15% off

https://tasco-mtb-2.kckb.st/3bb12b05

Promo Code: SEGMENT24 

Spy Optic: https://www.spyoptic.com/

Promo code SEGMENT20  20% off your purchase

Kapu Coffee

Purchase "The Sender" here: https://kapucoffee.com/pages/segment

25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes.

https://msbfoundation.org/

Kali Protectives

https://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502

Promo Code Segment25

Mother Earth Brew Company: 

https://www.motherearthbrewco.com/

PelliBikeCare: 

https://www.pellibikecare.com/

Strong Coffee: 15% off 

https://strongcoffeecompany.com/?ref=Segment30

Or use promo code SEGMENT15 at checkout. 

To become a Podcaster for Free try this link:   https://streamyard.com/pal/c/4674191405613056

PHAT Lids: https://www.phatlids.com/

Use promo code SEGMENT to get 10% off at checkout. 

SALTSTICK https://aletenutrition.com/pages/saltstick 

Use promo code SEGMENT to get 20% off

Elias is a trail builder, MTB free rider and an all around great guy. Local to the trails of Sycamore Elias has become and advocate for the trails and an ambassador for brands like Jenson USA, Spc 9 Sunglasses, and Leatt.

Amando Hernandez is one of the trail builders of a new Bike Park that is opening up this Saturday June 14th at Mountain High Bike.

Support for the Segment Podcast are brought to you by:

THE SEGMENT / DISCOUNT CODES / SUPPORTERS

YT Industries

https://us.yt-industries.com/

Etnies MTB Shoes: Promocode TheSegment30

https://etnies.com/collections/bike-mtb 

Versus Tires: www.versustires.com

TASCO MTB Apparel 15% off

https://tasco-mtb-2.kckb.st/3bb12b05

Promo Code: SEGMENT24 

Spy Optic: https://www.spyoptic.com/

Promo code SEGMENT20  20% off your purchase

Kapu Coffee

Purchase "The Sender" here: https://kapucoffee.com/pages/segment

25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes.

https://msbfoundation.org/

Kali Protectives

https://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502

Promo Code Segment25

Mother Earth Brew Company: 

https://www.motherearthbrewco.com/

PelliBikeCare: 

https://www.pellibikecare.com/

Strong Coffee: 15% off 

https://strongcoffeecompany.com/?ref=Segment30

Or use promo code SEGMENT15 at checkout. 

To become a Podcaster for Free try this link:   https://streamyard.com/pal/c/4674191405613056

PHAT Lids: https://www.phatlids.com/

Use promo code SEGMENT to get 10% off at checkout. 

Reads for Podcast: 

YT Industries was founded by Markus Flossmann in 2008 YT stands for Young Talent and reflects its founder’s approach to life: No matter the age, it is never too late to explore your hidden talent or passion and to try something new. YT bikes are distinguished by high quality for an exceptional price.  Head to yt-industries.com to find your Young Talent, and Live Uncaged.

"Mother Earth has been producing award-winning beers since 2010. Check out their beer finder at findmotherearthbrewing.com or visit one of their tap rooms in Socal and Idaho. 

Pelli 

Made and headquartered in Boulder, Colorado, PELLI specializes in advanced bike cleaning and protection.  PELLI line has been designed to clean, protect, and maintain bikes with formulas purpose-built for bikes – no more soapy water in a fancy bottle.  With the industry’s first RideRepel graphene protection for bikes, PELLI allows anyone to make bike maintenance faster, easier, and safer so you can CLEAN LESS, RIDE MORE.  

VERSUS  TIRES 

Join the stoke. With the accordian walls that conform to the surface to give you ultimate grip while getting styling you out by offering colors to your ride.   

TASCO- Get on board with the TASCO stoke.  MTB apparel made by riders for riders.  

ETNIES- Built by skateboarding in 1986 and still leads the way in action sports and now including MTB.  

Strong Coffee: Welcome to STRONG Coffee, a brand built for those who strive to reach their natural greatness. It's not just a coffee; it's a movement. S.T.R.O.N.G. stands for Striving To Reach Our Natural Greatness, and that's what we're all about.

We understand the power of coffee and the drive to get things done. That's why we've crafted the world's premier on-the-go coffee drink mix, a game-changer in the coffee and supplement arena. STRONG Coffee delivers a specialty coffee experience in a healthy, ready-to-use powder. Packed with instant organic coffee, grass-fed collagen protein, and MCT oil powder, it fuels your mind and body, letting you channel your energy into what truly matters.

No brewing. No blending. No BS.

Embrace the STRONG lifestyle and fuel your potential. Get ready to sip, savor, and conquer. Elevate your coffee experience with Strong Coffee – where greatness meets your mug. Act now and optimize your daily ritual!

Scot and Brandon are the hosts of a Skate/MTB based show called The Naturally Gnar based out of Bentonville Arkansas

Naturally Gnar on Instagram: https://www.instagram.com/gnarkansas/

Naturally Gnar on YouTube: https://www.youtube.com/live/iTyTctPtsus?si=JAbeFigKbbgA6yuv

Support for the Segment Podcast are brought to you by:

THE SEGMENT / DISCOUNT CODES / SUPPORTERS

YT Industries

https://us.yt-industries.com/

Etnies MTB Shoes: Promocode TheSegment30

https://etnies.com/collections/bike-mtb 

Versus Tires: www.versustires.com

TASCO MTB Apparel 15% off

https://tasco-mtb-2.kckb.st/3bb12b05

Promo Code: SEGMENT24 

Spy Optic: https://www.spyoptic.com/

Promo code SEGMENT20  20% off your purchase

Kapu Coffee

Purchase "The Sender" here: https://kapucoffee.com/pages/segment

25% of the proceeds help the charity "Making Spirits Bright" which helps get kids outside and on bikes.

https://msbfoundation.org/

Kali Protectives

https://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502

Promo Code Segment25

Mother Earth Brew Company: 

https://www.motherearthbrewco.com/

PelliBikeCare: 

https://www.pellibikecare.com/

Strong Coffee: 15% off 

https://strongcoffeecompany.com/?ref=Segment30

Or use promo code SEGMENT15 at checkout. 

To become a Podcaster for Free try this link:   https://streamyard.com/pal/c/4674191405613056

PHAT Lids: https://www.phatlids.com/

Use promo code SEGMENT to get 10% off at checkout. 

Reads for Podcast: 

YT Industries was founded by Markus Flossmann in 2008 YT stands for Young Talent and reflects its founder’s approach to life: No matter the age, it is never too late to explore your hidden talent or passion and to try something new. YT bikes are distinguished by high quality for an exceptional price.  Head to yt-industries.com to find your Young Talent, and Live Uncaged.

"Mother Earth has been producing award-winning beers since 2010. Check out their beer finder at findmotherearthbrewing.com or visit one of their tap rooms in Socal and Idaho. 

Pelli 

Made and headquartered in Boulder, Colorado, PELLI specializes in advanced bike cleaning and protection.  PELLI line has been designed to clean, protect, and maintain bikes with formulas purpose-built for bikes – no more soapy water in a fancy bottle.  With the industry’s first RideRepel graphene protection for bikes, PELLI allows anyone to make bike maintenance faster, easier, and safer so you can CLEAN LESS, RIDE MORE.  

VERSUS  TIRES 

Join the stoke. With the accordian walls that conform to the surface to give you ultimate grip while getting styling you out by offering colors to your ride.   

TASCO- Get on board with the TASCO stoke.  MTB apparel made by riders for riders.  

ETNIES- Built by skateboarding in 1986 and still leads the way in action sports and now including MTB.  

Strong Coffee: Welcome to STRONG Coffee, a brand built for those who strive to reach their natural greatness. It's not just a coffee; it's a movement. S.T.R.O.N.G. stands for Striving To Reach Our Natural Greatness, and that's what we're all about.

We understand the power of coffee and the drive to get things done. That's why we've crafted the world's premier on-the-go coffee drink mix, a game-changer in the coffee and supplement arena. STRONG Coffee delivers a specialty coffee experience in a healthy, ready-to-use powder. Packed with instant organic coffee, grass-fed collagen protein, and MCT oil powder, it fuels your mind and body, letting you channel your energy into what truly matters.

No brewing. No blending. No BS.

Embrace the STRONG lifestyle and fuel your potential. Get ready to sip, savor, and conquer. Elevate your coffee experience with Strong Coffee – where greatness meets your mug. Act now and optimize your daily ritual!