Welcome to the Self Publishing Blueprint podcast series, where I’ll share with you what you need to consider when writing a successful nonfiction book. 

I’m Jane Tabachnick, and as a founder of Simply Good Press, an indie publishing company that helps people professionally self-publish, I've helped over 250 authors reach bestseller status. I'm also a publishing and PR consultant to other publishing professionals and book publicists. 

In this episode, I’ll define what the self-publishing blueprint is, who this show is for, the elements of the self-publishing process you need to consider, and how I can help you. 

What You’ll Learn: 

• What the self-publishing blueprint is 
• The benefits of writing a nonfiction book
• The elements of the self-publishing blueprint
• How to discover your Author Why
• How to set your goals as an author
• Why you need to define precisely what your readers will experience from reading your book
• When you should start putting together a marketing plan for your book
• How the table of contents will help you on your writing and self-publishing journey

If you're ready to write your book, make a bigger impact and reap all the benefits that come with being a published author such as the expert positioning, instant credibility and ability to charge higher rates, we can help you get your book done more professionally, effortlessly and successfully. 

Apply to work with us at https://www.theselfpublishingblueprint.com 

Resources: 

• Connect with me at https://janetabachnick.com/ 
• Facebook https://www.facebook.com/jmtabachnick/ 
• Twitter https://twitter.com/janetabachnick 
• LinkedIn https://www.linkedin.com/in/janetabachnick/ 

Let me tell you the truth upfront: writing your book is going to take some work, both to write it and to promote it if you want to be a successful author, and have your book help you reach the goals you’ve set for yourself. It's also going to cost you some money, but at the same time, it's going to give you incredible positioning and open new opportunities you haven’t even thought of. 

What You’ll Learn: 

• How authorship can help you become a thought leader and gain credibility in your market niche
• Examples of the results you can get as a published author
• Why it is crucial to know why you want to write a book and what you want to achieve with it
• How good planning can make all the difference on your writing journey
• How a good editor can make your book shine regardless of your writing skills
• Why it’s vital to promote your book for a long time both before and after publishing it
• Why you should pay for a decent book

Here’s what my client Frederica Peterson says about becoming an author:

“My results have been phenomenal, thanks to Jane's guidance. My book is now being used as a tool in a training program at AT&T. I've been tapped as a top trainer by Anthony Robbins organization, and I'm a sought-after thought leader.” 

Your book is part of your brand. Once it's out there, it's the only face some people will ever see of you. So remember, with a professional looking high-quality book, you'll attract more opportunities and high-paying clients. If you know you're ready to write a book, gain credibility, amplified visibility and authority, and grow your business, we can help you produce a high-quality book that will help you surpass your goals.

Learn more about how to work with us at https://www.theselfpublishingblueprint.com 

Resources: 

• Connect with me at https://janetabachnick.com/ 
• Facebook https://www.facebook.com/jmtabachnick/ 
• Twitter https://twitter.com/janetabachnick 
• LinkedIn https://www.linkedin.com/in/janetabachnick/ 

Since you are here, you know that becoming an author can be beneficial to you and your business. In this episode, I’ll go through exactly how writing, publishing and promoting a book will benefit your business. 

What You’ll Learn: 

• How a book can help you gain instant expert status and high-level authority
• Why you will be able to charge higher rates once you are a published author
• The opportunities that will open up for you as a result of publishing a book
• How a book creates know, like and trust factor among your audience
• Why you should think about your book as a great lead generation tool
• How your book can grant you access to an exclusive club of authors and connect you to higher-level people  

A well thought-out book can help you reap all the benefits for your business that I cover in this episode. And that’s what my Self Publishing Blueprint does for my authors. 

Here is what Wendy Ryan, author of “Learn Lead Lift” says about working with us:

“The key benefit for me of the Self Publishing Blueprint approach was that I had a lot of control over the timing. That became very important when COVID hit. I felt like because I had opted to self publish, and because Jane was able to have the flexibility, I put the writing on pause for six months. I needed to step back, dig in, learn, check some things and then come back and see if this was still the book I needed to write. Had I been working with a traditional publisher, I wouldn't have had that flexibility. I believe that “Learn Lead Lift” is a much better book, because it had the time to mature as it needed to, and we didn't rush it.”

If you like what you’ve heard from Wendy, and are thinking of writing and self-publishing a book that will get great results for your business, learn more about how we can help you at https://www.theselfpublishingblueprint.com 

Resources: 

• “Learn, Lead, Lift: How to Think, Act and Inspire Your Way to Greatness” by Wendy Ryan https://amzn.to/3Jjhra7 
• Connect with Jane Tabachnick at https://janetabachnick.com/ 
• Facebook https://www.facebook.com/jmtabachnick/ 
• Twitter https://twitter.com/janetabachnick 
• LinkedIn https://www.linkedin.com/in/janetabachnick/ 

Wei Houng is the CEO of HumanOps Technologies, a serial entrepreneur, the co-author of “Breakthrough Healing” and “Breakthrough Leadership”, as well as a new upcoming book. We have been working together on several book projects, so he shares what it is about the Self Publishing Blueprint that helps him create legacy and impact as an author. 

What You’ll Learn: 

• Why Wei wanted to write a book 
• The importance of having an accountability system when writing a book
• What happened after Wei became a published author
• The importance of finding a unique writing and publishing strategy that works for you 
• Why you should seek professional help when you want to self-publish a book
• The intention and process behind Wei’s upcoming book 

As Wei says, “What is the quickest way to serve your audience with the wisdom that you have? Is the priority for you to learn to self-publish? Or is it more about you wanting to serve your audience in a better way? If it's the latter, I would say don't waste time trying to do it yourself, get Jane to help you, because it'll save you so much time, and ultimately save you a lot more money.”

If you are inspired by Wei’s author journey and success, and want to know more about how we can help you write, publish and promote your book, reach out to us at https://www.theselfpublishingblueprint.com 

Resources: 

• “Breakthrough Healing: Insights and Wisdom into the Power of Alternative Medicine” https://amzn.to/3SflmbQ 
• “Breakthrough Leadership: Conversations with Innovative Leaders” https://amzn.to/3cTtKhh 
• HumanOp Technologies https://www.humanoptech.com/ 
• Connect with Wei Houng on LinkedIn https://www.linkedin.com/in/weihoung/ 
• Connect with Jane Tabachnick at https://janetabachnick.com/ 
• Facebook https://www.facebook.com/jmtabachnick/ 
• Twitter https://twitter.com/janetabachnick 
• LinkedIn https://www.linkedin.com/in/janetabachnick/ 

What is the process of working with us on your self-publishing blueprint like? In this episode, we’ll break it down section by section, so you can see exactly what we'll be uncovering for you and your book. This is the same process of creating a well-written book proposal that all New York Times, Wall Street Journal, and USA Today bestselling, traditionally published authors go through. This process will help you create the clarity, the vision, and the roadmap for writing and publishing a great book. 

What You’ll Learn: 

• How deep into details you need to go to identify your ideal audience
• Why it’s crucial to know your Author Why to be able to complete your book
• The examples of author goals and why you need to take enough time to define them
• How the design of your book can help you achieve your goals without being salesy
• How to identify the experience or transformation your readers will go through
• The purpose of having the outline of your book before you start writing
• Why you need to start promoting your book before you’ve written it

With this book blueprint in hand, you can turn it into a book proposal to seek a traditional publishing deal, or successfully self-publish your book. Congratulations on taking the time upfront to map out your success plan. Now you're ready to start writing your book. 

If you know you'd like to work with our expert guidance to craft your self-publishing blueprint and become a successful author, get in touch with us at  https://www.theselfpublishingblueprint.com 

Resources: 

• Connect with me at https://janetabachnick.com/ 
• Facebook https://www.facebook.com/jmtabachnick/ 
• Twitter https://twitter.com/janetabachnick 
• LinkedIn https://www.linkedin.com/in/janetabachnick/ 

In this episode, I’ll share with you a bit more about Simply Good Press and about myself, so that you have a better idea of who we are, what we do, and what we stand for. I’ll talk about my educational background and some pivotal moments that led me towards creating a boutique book coaching, publishing and author promotion company. 

What You’ll Learn: 

• The biggest takeaways from my education and early career in design
• Why I decided to become an entrepreneur 
• My first book project and how it became a success
• How Simply Good Press was born and the mission and the concept behind it
• What kind of authors we work with
• Examples of how we helped clients realise the potential of their book to grow their impact and their business

Part of the concept behind Simply Good Press is my firm belief that each of us can make a difference in the world, one reader at a time.

If you know you want to write a book, and you are looking for a coaching program or consultant that’s supportive, visionary and experienced in book writing, promotion and publishing, reach out to us at https://theselfpublishingblueprint.com. 

Resources: 

• Connect with me at https://janetabachnick.com/ 
• Facebook https://www.facebook.com/jmtabachnick/ 
• Twitter https://twitter.com/janetabachnick 
• LinkedIn https://www.linkedin.com/in/janetabachnick/ 

Wendy Ryan is the CEO of Kadabra and author of ‘Learn Lead Lift,’ which was an Amazon Bestseller, a Kindle Hot New release in a couple of categories, as well as a finalist for three book awards. She shares her experience of writing and self-publishing her book using the Self Publishing Blueprint. We talk about the process of writing, publishing, launching and promoting the book, and Wendy also shares some advice for people who want to become self-published authors.  

What You’ll Learn: 

• How much Wendy knew about the process of writing a book before she decided to give it a go
• The structure and time flexibility that the Self Publishing Blueprint provided for Wendy
• Why ‘Learn Lead Lift’ is designed in a ‘modular’ way
• What happened pre- and post launch of the book 
• What benefits and opportunities the book brought to Wendy’s business
• Other revenue streams that came out from ‘Learn Lead Lift’
• The benefits of Self Publishing Blueprint and having a trustworthy team around you

As Wendy says, ‘Writing and publishing a book is a little like giving birth. It's not always a straightforward, easy lift, even with great support like I had with Jane. But from a life satisfaction standpoint, it enriches and brings meaning to your life in a way that's very hard to replicate in other ways.”

Apply to work with us at https://www.theselfpublishingblueprint.com 

Resources: 

• “Learn Lead Lift: How to Think, Act and Inspire Your Way to Greatness” by Wendy Ryan https://www.amazon.com/Learn-Lead-Lift-Inspire-Greatness/dp/1735258563 
• Kadabra https://www.wearekadabra.com/ 
• Connect with Wendy Ryan on LinkedIn https://www.linkedin.com/in/wendyryankadabra/ 
• Connect with Jane Tabachnick at https://janetabachnick.com/ 
• Facebook https://www.facebook.com/jmtabachnick/ 
• Twitter https://twitter.com/janetabachnick 
• LinkedIn https://www.linkedin.com/in/janetabachnick/ 

In this episode, I’ll share with you what you're potentially getting wrong in thinking about your book and your author journey, as well as implementing it. I’ll talk about the common misconceptions about the value and credibility of self-publishing, the process and cost of self-publishing, and other common rookie mistakes that you can avoid with the right knowledge and expert help. 

What You’ll Learn: 

• Is getting a traditional publishing deal the only credible way to publish a book? 
• The myths and truths about big book advances
• What kind of PR and marketing you can expect from a traditional publisher
• Is self-publishing really that easy? 
• What a layout designer does and why you need one
• How hiring a professional editor can save you from bad reviews on Amazon
• When you should really start to market and promote your book

Here is what our client Wei Huong says about his ongoing writing and self-publishing journey:

“The thing about being an author is, just when you think it's going to be easier, it isn't. And what I love about what Jane does is, she encourages you to find better ways to write each book as you progress, and yet at the same time is willing to offer constructive advice and guidance on how we could possibly make it better. Highly recommend her not just from a publishing standpoint, but if you're going to work with her, be open to just being the student, and be coachable. Because that's what's going to help you cross that finish line.”

The fact is that the book is judged by its cover. It might be a wise investment to join a self-publishing coaching program or hire a publishing consultant. This investment will pay for itself by helping you create a great book that gets results, taking up less of your time, reducing stress, and making the process more fun and profitable.

To find out more about working together with us on your book, reach out at https://theselfpublishingblueprint.com 

Resources: 

• Wei Houng (co-author), “Breakthrough Healing: Insights and Wisdom into the Power of Alternative Medicine” https://amzn.to/3SflmbQ 
• Wei Houng (co-author), “Breakthrough Leadership: Conversations with Innovative Leaders” https://amzn.to/3cTtKhh 
• Connect with Jane Tabachnick at https://janetabachnick.com/ 
• Facebook https://www.facebook.com/jmtabachnick/ 
• Twitter https://twitter.com/janetabachnick 
• LinkedIn https://www.linkedin.com/in/janetabachnick/ 

How to know if your business is ready for the Self Publishing Blueprint? In this episode, I'm going to cover the following aspects of an author's journey: impact, credibility and expert positioning, visibility, business growth and increased opportunities, the writing and publishing process, and promoting your book. You’ll also hear what one of the authors who worked with us says about her experience with our program. 

What You’ll Learn: 

• A book has a ‘thud’ factor and gravitas that can help you create more impact in the world
• How you can get more credibility and position yourself as an expert even before you publish
• The increased and recognition that a published book can provide for you
• How a book can build your business by opening new opportunities and income streams
• Why marketing and promoting is unique for each book and how to get started with it  

Here is what Sue Salenger, the author of “Sidelined,” says about working with us: 

“Jane has been so instrumental in helping me launch my new book. She really knows how to launch and market books, and is totally familiar with the best ways to navigate Amazon's algorithms. Second, she's so easy to work with, flexible, and welcomes new ideas. She worked so hard with me to place the book where it needed to be, and she would be just great for any author to work with.” 

Are you looking for guidance on the writing and publishing process? Do you have a few book ideas and are not sure which one you should write? Have you established a high-quality brand and strong reputation that you want to make sure your book measures up to? If you answered yes to any of these questions, then the Self Publishing Blueprint is a good fit for you. 

Reach out to us at https://theselfpublishingblueprint.com and let’s have a conversation!

Resources: 

• Connect with me at https://janetabachnick.com/ 
• Facebook https://www.facebook.com/jmtabachnick/ 
• Twitter https://twitter.com/janetabachnick 
• LinkedIn https://www.linkedin.com/in/janetabachnick/ 

There are many common questions and self-limiting beliefs that prospective authors ask themselves and say to themselves. These thoughts and unanswered questions can stop you from becoming the published author you want to be and from getting results. In this episode, I’ll help you clear these misconceptions, so you can take the next steps to creating your self-publishing blueprint and becoming a successful author. 

What We Cover: 

• "Who am I to write a book?" and what you can ask yourself instead 
• How can I write a book when there are other, more knowledgeable experts on this subject?
• I don’t know the level of expertise of my audience on this topic
• What methodology do I use to get results for my clients?
• What if no one reads my book?
• What if I get bad reviews?
• I’m not a good enough writer
• I don’t have time to write a book

You've been thinking about writing a book for a long time. Now that I've debunked all these questions and thought patterns that stop you, it's time to step into your power and create your impact with your own book. 

We'd love to help you on your author journey. If you're ready to get going and partner with us on writing your book, visit https://www.theselfpublishingblueprint.com and let’s get started! 

Resources: 

• Connect with me at https://janetabachnick.com/ 
• Facebook https://www.facebook.com/jmtabachnick/ 
• Twitter https://twitter.com/janetabachnick 
• LinkedIn https://www.linkedin.com/in/janetabachnick/