Dynamic pricing isn't one thing. It's a spectrum, and most airlines are earlier on it than the conference circuit would have you believe. In this episode of Branchspace Future Picks, Clarissa Jenkins sits down with Radu Iliescu, Managing Director of Branchspace Consulting, and Niels Colemont of Wiremind, to cut through the noise on airline pricing and bundling.

They cover the four dimensions of the dynamic pricing spectrum, why atomic pricing matters and why most airlines can't yet see how a bundle price breaks down across its components, the "never stop selling" principle and the asymptotic pricing curve that makes it work, why revenue management is still partly driven by instinct rather than science, and what airlines should actually be asking when they go to market for a new pricing or offer management vendor. A practical, honest conversation for anyone working in pricing, revenue management, distribution or commercial strategy.