A client of mine recently told me a story about some frustrating client experiences that helped her shift her perspective on who she does and more importantly doesn't want to work with. And this isn't unique to her either! I find with my clients it's often the most aggravating or amazing ones that allow us to clarify and refine who we want to focus on serving. While it can be frustrating to have to learn from the experiences themselves, it's not really a part of business you can bypass. The clarity comes from the doing. In this episode I'm sharing how to assess clients you've worked with to refine your messaging & attract perfect fit clients.

A few episodes back I ranted about coaches and their false claims of $10K months. So in this episode I'm going to give you some tips on how to actually bring $10K or more in revenue into your business month after month. While there are technically many ways you could do it, you know I'm all about simplicity. That's why I'm sharing some of the easiest ways you can make it happen without having to hustle.

One of the best ways to grow our revenue as online entrepreneurs is by leveraging one-to-many offerings instead of, or in addition to, one-to-one offers. While there are tons of resources out there that can teach you how to create and launch a course, membership, or group program they might be lacking one crucial element...inclusivity.

The good news is that it's actually fairly easy to create a really welcoming and safe environment in your programs if you are intentional about it and get some help. This way everyone feels seen & heard, and has a great learning journey with you.

In this episode Instructional Designer Mariana Peña shares some of the ways you can honor the intersections of the people in your programs and how it can make people feel like valued humans, rather than just numbers in the crowd.

Mariana's Bio:

Instructional designer for purpose-driven online business owners who want to develop a red-hot, unique-to-them signature service or certification program that feels like a true representation of them and transforms their clients on a deliciously and unusually deep level.

A lot of my clients are introverts and those who feel super awkward about being more visible online. I can assure you, this is the norm, not the exception. And as someone who preaches simplicity, sustainability, and working with your personal capacity of time & energy, I want to help you get more clients in alignment with that. The 5 things I mention in today's episode aren't a secret, they just aren't as "sexy" as Reels or starting a podcast. But they are perfect for introverts and those who have zero desire to become "Internet-famous."

In the world of business the word "branding" gets used a lot but what really is a brand? We know we need one, but why? What's the point and how do you come up with one? Is it ok to just create something in Canva? Is it worth spending the money to hire a pro? And when would I need to rebrand?

Because there are often more questions than answers when it comes to branding I had my friend and Brand Design expert Kaila Piepkow on to talk all things visual branding. In this episode she breaks down the what, why, and how of creating your brand in an easy-to-understand way.

And we discuss why your brand can make it easier to get clients once you've raised your rates and how you can create raving fans who share your brand freely with others.

Guest Bio:

Kaila is the Creative Director & Founder of Dox Design a remote branding studio for top dogs. When she isn't walking her three Dachshunds or jamming out to some 70s tunes you can find her proudly leading Dox's fearless team on a mission to create strong, compelling brands that flaunt their clients’ stand-out qualities in fun and daring ways. Together, Dox Design works together seamlessly with their clients to create #droolworthy brands and design for people just like you: the doers, the dreamers and the dog-obsessed.

Pricing is tricky, nuanced, confusing, nauseating, horrible, exciting, stressful, liberating, empowering, annoying, and basically just a really emotional process that unfortunately doesn't have clear-cut answers.

I don't subscribe to the belief that everyone should just "double their rates," for several reasons.

1. If you aren't aligned with that price and cannot confidently quote it, you will self-sabotage in marketing that offer.
2. It might not make sense for the type of client the offer is for.

But because this comes up time and time again with clients, friends, and in my own business I wanted to share even more, especially as it relates to some ways online entrepreneurs are making things harder than they have to be when it comes to pricing & selling their offers.

Links:

Sell It Sister Course: sellitsister.net

Referrals are really awesome but it's hard to plan ahead in business and be intentional when you are at the whim of others.

You need a marketing routine in your business that is sustainable for you and makes sense for your business and your goals.

People generally don't want to do the marketing tasks in their business. Typically these are not Zone of Genius activities. We'd rather just work with clients doing the work we super love, and hope that new ones would magically appear.

And even for people who get booked up on referrals, often what happens is they still want their revenue to grow so they need a new, scalable offer and then once they have that, they still need a marketing system that leads people to it.

Before we dive into strategy, it's important to acknowledge the role that mindset plays here.

The purpose of marketing is to get more visible by those who are most likely to hire you. This can feel really vulnerable. If we can view our marketing systems as something we do to keep our businesses successful, and to enable us to do the work we love, it's easier to approach these tasks with a supportive mindset, rather than a demotivating one.

These are some simple things you can do each week, month and quarter to get fresh eyes on you:

-emailing your list and getting people to it with helpful free content -social media: don't be all the places, if showing up all the time annoys you then batch, outsource when possible

-trainings/teachings in places where you ideal client hangs out: paid/free communities, organizations, podcasts, events, other people's social media platforms, guest blogging

-networking: look for local meet ups and such that make sense for you; start your own, coffee chats

-collaborations: JV webinars, joint trainings

-SEO/Pinterest

-Paid ads (learn from someone really good or outsource this)

Some you can do each week, some make sense to space further out. The point is to be consistent, because consistency in effort will give consistent results. As opposed to a "boom and bust" cycle of only waiting until you are scrambling for new clients to start marketing.

Give really great value on your own platforms, and don't forget to keep making new connections. Then track where new clients are coming from if they aren't from referrals to see what's working and what isn't.

Far too often I hear people say, "I just wish I could hire someone to do my marketing for me. I hate it!"

And honestly, you can hire someone. But it won't be cheap, and if your messaging and/or positioning is off, it's gonna be a big waste of money.

So in the meantime, I want you to feel capable and confident when it comes to doing it for yourself. And I'm not going to give you the same old tired formula of how many times a week to post of social or anything like that.

Instead I'm sharing my Empowered Marketing™ framework that's going to walk you through the exact process I use for myself and my clients when it comes to making a strategic plan to attract more rad clients on repeat.

And of course, it'll be burnout-proof and sleaze-free! You won't have to send a single "Hey girl!" DM to anyone.

Links:

Get my FREE training: https://erikatebbensconsulting.com/get-clients

While you shouldn’t only use Instastories to pitch paid offerings, you can absolutely use a simple framework to sell the right things to the right people. You don’t even need a fancy sales page or ads to do it either. Listen in as I share 5 simple things to share to get more clients from “the Gram.”

It's incredibly normal that over time you will get more and more specific about who you want to serve in your business. It comes from the fact that as you work with more and more people you'll realize who's a better fit for you work, or who you really enjoy working with.

However, when this happens there usually some concern around:

-will everything I've already created go to waste

-how will I find these new people

-what do I need to say to get them to notice me

Unless you are drastically changing your niche, you absolutely don't have to start back at Square One. YAY!

Usually you just need a much smaller adjustment in your messaging and a slightly new marketing strategy and you can be off to the races.

In this episode I'm sharing exactly how to do this so you don't have to waste too much time on trial and error and can simply start serving more of those perfect people.