New Years can tend to be all about "big scary goals." And while I've done that for myself at times, one thing I've learned is that setting goals doesn't have to be tied to a result. Instead, consider tracking your results by actions, by timeframes, or by setting micro-goals that lead you to your bigger goal. If the end result is what you want to track and what inspires you to keep going, then do that! But if that doesn't feel good, try something different. In this episode, I share new ways to set goals while encouraging you to do what feels right for you.

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I feel like for the rest of our lives the sheer mention of 2020 will have people shaking their heads in dismay. To say it's been a challenging year is an understatement. But also a lot of what happened was out of our control, and that's a lesson in itself. So instead of being mad about all of the cool and exciting things I wanted to do but couldn't, I'm reflecting on what I learned from 2020, how it made me stronger, and what it's pushed me to focus on in 2021.

LINKS: Find Your Parks & Rec Business Persona and help you grow your business without burning out: Take the quiz here.

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Whether you're showing up on IG Stories or giving a training or talk, public speaking can be terrifying! But it's a really vital skill in the world of business, even if you're only speaking to a few people. A key part of growing your business is growing your visibility, but this counter to what we're often taught: minimize yourself, be quiet, don't draw attention to yourself. But in this episode speaking expert Megan Hamilton provides strategies and mindset shifts to help you feel calm and confident when showing up for your audience. BIO: Megan Hamilton is a speaking, visibility and confidence coach for women. She's a classically trained actor and a singer/songwriter with 5 CDs who's toured across Canada and into the United States. Her unique background combined with 25+ years of performance experience bring a unique and proven approach to speaking. She lives with her husband, kid and 2 pets in Kingston, Ontario, Canada. You can get her free guide to public speaking on her website at ubuskills.com. LINKS: www.ubuskills.com www.twitter.com/ubuskills www.instagram.com/ubuskills www.facebook.com/ubuskills

Often we are so obsessed with monetary success that we end up falling victim to slick marketing that sells us on courses and programs that keep us more busy, rather than profitable. In my 15+ years of experience I've come to learn there are 6 essentials that are required to run an ethical business that can sustain you for the long term, and won't lead to burnout. In this episode I touch on each of these six. When you know and implement them (you probably already are with several of them) your weeks become more enjoyable and your growth is inevitable.

LINKS: Find Your Parks & Rec Business Persona and help you grow your business without burning out: Take the quiz here.

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In a world obsessed with productivity and "busyness" it's easy to feel like doing more is better. But Shunta Grant is here to show women not only is that a myth, but there's a better way. Instead of crossing off endless To Do lists, she encourages people to really look at what matters most and then focus on getting to a result that moves you closer to your goals. She has programs and products designed to help you get to the other side of busy and in this episode we talk about how you can do more of the work that matters and enjoy more time off. BIO: In a world telling women to “do it all,” Shunta Grant teaches women to joyfully decline a life filled with the overwhelm, tension and discontentment brought on by a constant state of busy-ness. Shunta helps women live life (and build businesses) on the OTHER side of busy. Shunta is the creator of the Best Today™ Brand which equips women with resources to be proactive and intentional with their time. Her signature product, the Best Today™ Guide, helps women get clear on what they want and provides a simple three-step process to guide women toward their vision for the future one today at a time. Shunta also trains business owners, leaders and teams how to grow mission-minded companies through her signature program and framework, Peace Pace Progress™. To learn more about Shunta and how she can help you on your journey visit shuntagrant.com LINKS: Website: shuntagrant.com besttodaycommunity.com instagram.com/thebesttodaybrand

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A client said on a recent call that she'd seen an IG post where I mentioned ambition and it made her realize she's no longer ambitious. As we began to chat more about that I realized what she was saying was that since she's intentionally not as productive as she used to be, it must mean she's lost her drive. We are obsessed with output and so we often equate chasing dreams with conquering To Do lists. I'm here to say that you can be very ambitious and want to live a purposeful life and also prioritize rest. And for long term success, you should!

LINKS: Find Your Parks & Rec Business Persona and help you grow your business without burning out: Take the quiz here.

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I was recently asked if I could record an episode addressing speaking out about political things publicly in my business. So I figured the day after the election would be a very fitting time to release this. In this episode I share the story of how I ran for office and lead with authenticity, and what I learned along the way. I apply these same principals in how I show up in my business too. Since we all get to vote with our dollars and with who we refer others to, I want you to have no doubt in your mind about my values.

LINKS: Find Your Parks & Rec Business Persona and help you grow your business without burning out: Take the quiz here.

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Being different and weird/quirky/authentic feels really freaking vulnerable, but showing who you really are is the key to resonating with your perfect people. In a world where people tend to show up as "beige," Helen encourages us to be bold and vibrant instead. And the best part is that it looks different for everyone because we are all unique! In this interview Helen shares why and how to show up as yourself and use it to your advantage to attract the best clients and grow your business in a way that feels damn good. BIO: Helen Tremethick is a brand voice strategist & business coach who helps entrepreneurs find the courage, confidence, and clarity they need to move their businesses into the next sphere of their work with just the right amount of love & badassery. She’s the CEO of The Communications Distillery, a brand voice studio located in an old farmhouse in the middle of the Ontario countryside, which means if you ever hop on a coaching call with her, you might hear roosters. LINKS: Website: communicationsdistillery.com Love & Badassery: a peek behind the scenes to see how 31 entrepreneurs grew their businesses while leaning into their authority and authenticity loveandbadassery.com

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Business frameworks aren't a new concept, but they are an important one. Now this doesn't mean you won't have success without one, but it can be easier to explain your work and what someone can expect when they work with you if you've distilled it to a framework. Not sure what yours is or how many parts it needs to be in? No worries! I break it all down for you in this episode and explain a simple way to figure out yours.

LINKS: Find Your Parks & Rec Business Persona and help you grow your business without burning out: Take the quiz here.

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I'm a pretty vocal critic about guru-culture in the world of online business, but it's not because I'm petty that some people are more "famous" or wealthy. It's because I can see the often overlooked repercussions of their teachings. When someone implies that everyone should have a course/membership/FB group/etc. it can leave smart entrepreneurs chasing their tails. The reality is there's no one right way to run a business. Part of what's tricky is you have to find what's right for you. Tune into this episode to learn more about how not to fall victim to guru teachings and what to do instead.

LINKS: Find Your Parks & Rec Business Persona and help you grow your business without burning out: Take the quiz here.

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