The Selling Point

In this ~special~ episode,   Ali interviews Yonny & Mike about their marketing careers and what brought them to their current roles at Thrasio. 

Also mentioned:

• Neil's Pokemon Insta: @poke.deckster
• Mike's Snap: @mplatco

So many small businesses have launched on Amazon. But did you know most customers discover new products in traditional brick-and-mortar stores? If you're looking to really grow your business, you might want to look beyond FBA. 

Today, the guys are joined by Thrasio's VP of International & Wholesale, June Zheng. She sheds light on the nuanced differences between Amazon versus traditional retail channels, and what you need to work on to take your business from online only to in stores everywhere. 

2020 was nothing short of a wild ride. Ecommerce exploded, and consumer behaviors and spending trends changed drastically, but how do these trends inform what to expect in 2021?

Recorded fresh off the Turkey 5, the guys talk to another Director of Brand Management, Brendan Biggers. Brendan talks about his day to day as a Brand Manager, how he approaches his role, accelerated ecommerce growth, and what product categories we can expect to see take the lead in 2021. 

Running and growing an FBA business takes a lot of entrepreneurial drive. There's more to it than picking the right inventory and increasing margins.  

This week, the guys are joined by Michael Smith, Director of Brand Management, to discuss his own experience successfully scaling and growing an ecommerce company for 5 years before joining Thrasio in 2019. 

Using his own entrepreneurial background and expertise, Michael talks about how the lessons he learned as owner and CEO help him empower his team at Thrasio and how FBA sellers can employ the same key strategies in their own businesses.

We're starting the new year off right by bringing you a new special episode featuring Thrasio's Lead Talent Acquisition Partner, Hannah McLaughlin. 

Hannah talks with the guys about what makes a good fit, what it's like to recruit during COVID, and gives a sneak peek on what question she asks every candidate she interviews.

Hannah has been responsible for so much of Thrasio's success since she's hired so many Thrashers since joining the company in September 2019. Want to join our team, view open roles here.

We know this might not be what everyone tunes in for. So if you're looking for content about marketing or selling on Amazon - catch us again this Friday to hear the guys talk Brand Operations. 

You can't make the secret sauce without a great team. In this episode, Yonny, Ali, and Mike are joined by Thrasio's VP of People, Melissa Santos, to talk about just that. Melissa shares her insights about working together from different time zones, how to identify when you need to grow your team, when to hire full-time employees versus contractors, and how to inspire a healthy workplace culture. 

Fresh off the Turkey 5,  the guys recorded a special episode to share more about their roles at Thrasio and how the pod came to be. It's a gush-fest! We learn that even though Mike and Yonny are on the same team, and Ali onboarded Yonny, neither one knows what Yonny does. Ali talks about his new role within People Ops, and Mike shares how many screenshots he has on his phone.

Making sure your products get through customs is not a small task when managing nearly 100 brands and over 10,000 products. Quay Parks, Associate Counsel of Product & Packaging, talks with the guys about how she works through new products and keeps track of all the requirements from regulatory bodies around the world. Compliance impacts the entire Thrasio team from creative to marketing and translates into Amazon's own regulations. Here's what to know about Amazon's approach to claims and what you need to do to stay ahead of compliance issues. 

What it took to be a top FBA seller five years ago isn’t the same as what it takes to be successful on Amazon today. Casey Gauss, Thrasio’s VP of SEO (and founder/former CEO of Viral Launch), talks with the guys about his predictions for the future of Amazon sellers, logistics strategies, and how sellers can pivot their tactics to increase revenue in the coming months.

When it comes to competing on Amazon, you can only control yourself and what you're doing proactively to drive growth for your products.  In this episode, Stephanie Fox, Thrasio's Chief Operating Officer, talks about what it takes to run a successful FBA brand on Amazon, how to handle competitive product categories, and mitigate against suspensions. She also weighs in on how she thinks strategically about product success is the marketplace and what she would do if she were to launch a new product on Amazon today.