What if the biggest mistake in your abandoned cart strategy isn't that you're sending too few emails—but that you're sending the wrong one first?

In this episode of The Send, Naomi explains the psychology behind cart abandonment, why most brands lose revenue by leading with discounts, and the three-email sequence that consistently recovers more sales without sacrificing profit margins.

• Why cart abandonment is usually interruption—not rejection

• The costly mistake of offering discounts too early

• The perfect three-email abandoned cart sequence

• How to write calm, human emails that outperform high-pressure marketing

• When to introduce an incentive

• Which abandoned cart metrics actually matter

• How to increase recovery rates without training customers to wait for discounts

✔ The Psychology of Cart Abandonment

✔ Why Discounts in Email #1 Hurt Revenue

✔ Email 1: The Calm Reminder

✔ Email 2: Education + Social Proof

✔ Email 3: The Genuine Offer

✔ Metrics Every Brand Should Track

• Abandoned Cart Emails
• Email Marketing
• Shopify
• Klaviyo
• Ecommerce
• Customer Psychology
• Email Automation
• Conversion Optimization

Naomi is a Certified Klaviyo Partner with more than 20 years of experience in email and SMS marketing. Through The Send, she shares practical strategies that help ecommerce brands build stronger customer relationships and increase revenue through email marketing.

🎓 Want to write emails that convert?

Check out Naomi's Email Psychology Mini Course and learn the principles behind high-performing email marketing.

Most businesses think email marketing is all about sending campaigns.

They're wrong.

In this episode of The Send, Naomi explains why the highest-performing email programs generate the majority of their revenue from automated flows, not promotional campaigns, and walks through the five essential automations every business should build before sending another email campaign.

• Why campaigns should never be your first priority

• How automated email flows generate most email revenue

• How to build a high-converting Welcome Series

• Why abandoned cart emails shouldn't start with discounts

• How post-purchase emails increase repeat customers

• When to use browse abandonment automation

• How win-back campaigns improve deliverability and customer retention

• The correct order to build every automation

✔ Welcome Series

✔ Abandoned Cart

✔ Post Purchase

✔ Browse Abandonment

✔ Win-Back Sequence

• Email Marketing
• Klaviyo
• Shopify
• Email Automation
• Welcome Series
• Customer Retention
• Lifecycle Marketing
• Ecommerce Marketing

Naomi is a Certified Klaviyo Partner with more than 20 years of experience in email and SMS marketing. She has managed email programs for millions of subscribers and helps businesses build profitable lifecycle marketing systems through strategic automation.

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What would happen to your business if Instagram deleted your account tomorrow?

Most businesses spend years building audiences on platforms they don't own, while neglecting the one marketing asset that belongs entirely to them: their email list.

In this debut episode of The Send, Naomi explains why email remains the most valuable marketing channel available today—and why artificial intelligence is making genuine relationships with subscribers even more important.

• Why social media audiences are borrowed, not owned

• The difference between owned media and rented media

• Why email subscribers are often worth far more than social media followers

• How AI is changing marketing without replacing trust

• Why authentic email marketing will become even more valuable in the years ahead

• Simple steps to begin strengthening your email list today

• Email marketing
• AI in marketing
• Customer relationships
• Owned media
• Email list growth
• Marketing strategy

Naomi is a Certified Klaviyo Partner with more than 20 years of experience in email and SMS marketing. She has managed email programs for over 10 million subscribers, worked with leading direct-to-consumer brands, and taught marketing, web development, and design at the college level. Through The Send, she shares practical insights to help businesses build stronger customer relationships through email.

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